Marketing Manager

Position: Resort Marketing Manager

Location: BengaluruReports To: VP - Marketing & Growth / GMWe are looking for a commercially driven and creative Resort Marketing Manager to lead the marketing strategy for both brands.

This role will be responsible for driving brand awareness, occupancy, direct bookings, F&B revenue, weddings and events, partnerships and guest engagement through integrated marketing initiatives.The ideal candidate combines strong brand thinking with commercial acumen and has experience marketing premium hospitality, travel or lifestyle brands.

Key Responsibilities

Brand Strategy & Planning Develop annual marketing plans aligned with business and revenue objectivesBuild differentiated positioning and messaging for both brands while maintaining consistency across all customer touchpointsIdentify opportunities to strengthen brand awareness, consideration and guest preferenceConduct regular competitor and market analysis to identify emerging trends and opportunities Business.Growth & Revenue Generation Drive occupancy and revenue across leisure stays, staycations, corporate offsites, weddings, celebrations and MICEIncrease direct bookings by working closely with the Digital Marketing team on website optimisation, CRM and performance marketing initiativesSupport ancillary revenue growth across restaurants, experiences and other resort offeringsCollaborate with Revenue Management and Sales teams to maximise commercial performance during both peak and lean periods.Campaign Management Plan and execute integrated marketing campaigns across digital, social media, PR, influencer marketing, CRM, partnerships and offline channelsDevelop seasonal campaigns, festive promotions and experience-led initiatives to drive awareness and bookingsLead marketing support for new experiences, product launches and special eventsDigital, OTA & Guest Journey Work closely with the central Digital Marketing team to improve website traffic, conversion rates, ROAS and customer acquisitionMonitor OTA performance and collaborate with relevant stakeholders to optimize visibility, content and promotional opportunities while increasing the share of direct bookingsContinuously improve the guest journey across all digital touchpoints.Content, Social & Brand Storytelling Build compelling storytelling around the unique experiences offered by both resortsPlan content calendars in collaboration with the social media and Creative teamsLead photoshoots, video productions and content creation to showcase the resorts, experiences and seasonal offeringsIdentify and manage influencer collaborations that align with each brand's positioningPartnerships & Experiences Develop strategic partnerships with premium brands, travel platforms, wedding planners, corporate partners and lifestyle communitiesCurate co-branded experiences and campaigns that enhance brand visibility and guest engagementSupport destination marketing initiatives to position both resorts as preferred hospitality destinations.PR & Reputation Management Work with the PR team to secure media coverage and strengthen brand visibility.Coordinate media visits, influencer stays and launch eventsMonitor guest reviews and online reputation, working with Operations to enhance guest satisfaction and brand advocacy. Cross-functional Collaboration Partner closely with Resort Operations, Sales, Revenue Management, Food & Beverage and the central Marketing teams to ensure seamless campaign executionAct as the primary marketing stakeholder for both resorts and ensure alignment between business priorities and marketing initiatives.Marketing Operations Manage the annual marketing budget for both resorts and ensure efficient utilisation of resourcesCoordinate with agencies, production partners and external vendors to deliver campaigns on time and within budgetTrack campaign performance and present regular business reviews with actionable insights and recommendationsQualifications & ExperienceBachelor's or Master's degree in Marketing, Business Administration, Hospitality Management or a related field4-6 years of experience in hospitality, luxury hotels, resorts, travel, lifestyle or premium consumer brandsStrong understanding of brand marketing, digital marketing, CRM and performance marketingExperience managing integrated marketing campaigns across multiple channelsStrong commercial acumen with the ability to interpret data and translate insights into business actions.Excellent stakeholder management, communication and project management skills.Experience working with agencies, influencers and external partners.Interested candidates, kindly share your cv at prachhaya.r@staffington.net.Thanks!