Marketing Manager

Job Title: Marketing Manager

Company: Aseel Holding

Location: Riyadh, Saudi Arabia

Employment Type: Full-timeAbout Aseel HoldingAseel Holding is a Riyadh-based company operating in real estate development, project management, property management, sales and leasing.Job PurposeTake full responsibility for marketing Aseel Holding and its real estate projects.

Develop creative, commercially effective marketing strategies tailored to each project’s location, property type, features, pricing, competition and target audience.This is a hands-on role requiring independent management of marketing strategy and execution, with direct coordination with the graphic designer and external suppliers.Key ResponsibilitiesMarketing Strategy and Market AnalysisDevelop and implement corporate and project marketing strategies aligned with management’s objectives.Prepare marketing plans, campaign calendars and budgets for Aseel Holding and each project.Assess project locations, surrounding amenities, accessibility, market demand, competition and customer profiles.Define each project’s target audience, positioning, selling points and marketing requirements.Develop creative concepts and select suitable marketing channels for each project.Monitor market trends and customer feedback, adjusting plans as needed.Corporate and Project BrandingMaintain and strengthen Aseel Holding’s corporate identity.Develop distinct identities and branding for individual projects while maintaining their connection to Aseel Holding.Translate business and project requirements into clear creative briefs for the graphic designer.Coordinate the development of logos, brand guidelines, brochures, signage, digital assets and other materials.Ensure branding and messaging are consistent, accurate and appropriate for the intended audience.Proposals and Marketing MaterialsOversee the visual presentation and content of company profiles, proposals and project presentations.Work with the graphic designer to produce professional layouts that communicate the company’s capabilities and each project’s value.Obtain accurate project information from relevant departments and translate it into persuasive content.Manage requests from briefing through review, approval and final delivery.Coordinate photography, video production, printing and other external services.Campaigns and Digital MarketingManage Aseel Holding’s website, social media presence and digital marketing activities.Develop engaging content for the corporate brand and individual projects.Plan and execute project launches, advertising campaigns and promotional activities.Coordinate with Sales & Leasing to generate qualified leads and support sales, leasing and occupancy objectives.Track lead quality and conversion results with Sales & Leasing to improve campaigns.Supplier Management and ReportingSelect, brief and coordinate external agencies and suppliers, subject to company approvals.Monitor supplier quality, deadlines and costs.Manage marketing expenditure against approved budgets.Establish corporate and project marketing KPIs.Report campaign performance, lead generation, costs and recommendations to management.Qualifications and ExperienceBachelor’s degree in Marketing, Business Administration or a related field.Minimum 10 years of relevant marketing experience, including proven experience with real estate companies in Riyadh.Strong understanding of Riyadh’s locations, property segments, customer preferences and market demand.Experience developing marketing strategies and project positioning for different locations and audiences.Proven experience managing corporate branding alongside individual project brands.Strong creative judgement and the ability to turn project features into compelling messages and concepts.Experience preparing creative briefs and coordinating graphic designers, agencies and suppliers.Ability to independently manage strategic planning and day-to-day execution.Experience in digital marketing, content development, lead generation, budgeting and performance reporting.Key CompetenciesCreativity and commercial awareness.Market research and customer understanding.Brand development and project positioning.Clear communication and creative briefing.Organisation, ownership and attention to detail.Supplier coordination and budget management.Performance MeasuresTargets will be agreed with management and assessed against:Delivery of approved corporate and project marketing plans.Timeliness and quality of proposals, presentations and marketing materials.Brand consistency and alignment of project positioning with its market and audience.Qualified leads and campaign conversion results.Budget control and campaign cost efficiency.Attendance and compliance with approved working hours.How to ApplySend your CV to hr@aseel-holding.com with “Marketing Manager” in the subject line.