Marketing Manager
Kyte Global · Birkirkara, Malta
Apply & track with Apply EdgeMarketing Manager – Digital Growth & Demand Generation Kyte Global is seeking a Marketing Manager to strengthen our digital communications and event presence, supporting brand growth and revenue across our cybersecurity, compliance, and regulatory services. This role plays a key part in positioning Kyte Global as a trusted partner for regulated industries such as fintech, gaming, financial services, and IT technology companies.Your responsibilities
- Develop and execute Kyte Global’s digital marketing strategy with a strong focus on lead generation and pipeline growth
- Plan, manage, and optimise digital campaigns across SEO, paid media, LinkedIn, email marketing, marketing automation, and content marketing
- Own website performance, including traffic growth, conversion optimisation, landing pages, and analytics
- Create and manage digital content such as blogs, whitepapers, case studies, newsletters, webinars, and thought leadership aligned with Kyte’s service portfolio (ISO 27001, PCI DSS, SOC 2, GDPR, DORA, penetration testing, etc.)
- Track, analyse, and report marketing KPIs using analytics and CRM tools
- Together with Sales Team coordinate Kyte Global’s participation in 10–15 industry events per year, including conferences, exhibitions, and webinars
- Coordinate pre-event promotion, on-site branding and collateral, and support business development team in post-event lead nurturing campaigns
- Collaborate closely with sales, consulting, and delivery teams to align marketing activities with business objectives
- Manage external agencies, designers, and vendors where required What you need to be successful
- You take pride in owning your work and delivering measurable results
- A ‘can-do’ attitude with a proactive, solution-oriented mindset
- Minimum 4–6 years of experience in B2B digital marketing, preferably in IT services, information security, or compliance
- Strong hands-on experience with digital marketing tools, analytics, and CRM/marketing automation platforms
- Ability to translate technical services into clear customer value propositions
- Demonstrate a passion for learning and continuous improvement
- Fluent in written and spoken English; additional European languages are a plus
- Based in EuropeWhat We Offer
- Full-time employment
- On-site or remote work
- Company events and social activities