Marketing Manager

We are seeking a highly motivated ''Marketing Manager'' to join our growing team.Responsibilities· Develop and execute the overall marketing strategy for TP-Link Türkiye in line with global and local business objectives.· Lead and manage the marketing team, ensuring effective collaboration, performance, development and achievement of business objectives.· Develop and implement integrated marketing plans covering Digital Marketing, Digital Advertising, PR, Media Relations, Events, Consumer-Corporate Marketing and Social Media.· Manage and optimize digital marketing campaigns across relevant platforms to increase brand awareness, traffic, engagement, leads and sales.· Plan, execute, and monitor digital advertising campaigns, including performance marketing, display, search, social media and other relevant digital channels.· Work closely with the Sales and GTM teams to develop joint marketing initiatives and support channel growth.· Develop and manage the company's communication strategy across relevant media, digital, social media, and other communication channels.· Monitor market trends, consumer behavior, competitor activities and industry developments to identify new marketing opportunities.· Utilize AI tools and emerging technologies to improve marketing efficiency.· Use data and analytics to evaluate campaign performance, identify opportunities for optimization, and improve marketing ROI.· Support product launches and go-to-market strategies by developing effective communication, positioning, messaging, and promotional plans.· Prepare regular marketing performance reports, market analyses, campaign results, and recommendations for management.

Qualifications

· Minimum 10 years of professional experience in Marketing.· High experience in Marketing Management, including developing and executing comprehensive marketing strategies.· Proven experience in team management, with the ability to lead, motivate, develop, and manage marketing professionals.· Strong experience in Brand Management, Events, Media Management, Digital Marketing and Digital Advertising, including campaign planning, execution, optimization and performance measurement.· Strong analytical and strategic thinking skills with the ability to translate market data and consumer insights into actionable marketing strategies.· Very Good knowledge and practical experience with AI tools and AI-driven marketing applications.· Excellent communication, presentation, negotiation, and interpersonal skills.· Excellent command of English, both written and spoken.· Strong leadership and organizational skills with the ability to manage multiple projects and priorities simultaneously.· Minimum Bachelor's degree in related field.