Marketing Manager

Marketing at M.O.I Cosmetics is measured by one question: did the customer choose our product?We're looking for a Marketing Manager who loves that question.Founded over 7 years ago, M.O.I is a Vietnamese beauty brand making products for Vietnamese women's skin, climate and lifestyle. We have a strong creative brand, celebrity and founder assets, and a growing presence on Shopee, TikTok Shop, Lazada and beauty retail nationwide. We make beauty products that our founder Hồ Ngọc Hà and our whole team love to use, every single day.What we need now is someone who turns all of that into measurable demand.In this role, you will:

• Own the annual marketing plan, category strategy and A&P budget
• Run creative, effective campaigns where every brief starts with a business outcome, a hero SKU, a channel and a conversion goal
• Build and scale our KOL/KOC, affiliate and livestream network, with clear KPIs and budgets
• Own conversion across marketplaces and our own marketing assets to grow B2B and B2C revenue, testing what sells and cutting what doesn't
• Build a marketing KPI system that links creative content and media to revenue, with weekly dashboards to track progress
• Lead and grow a young, driven and hardworking teamYou're the one if you bring:
• 8+ years in marketing, with 4+ years owning a brand or category in beauty, personal care or FMCG
• Proven revenue growth on social commerce and marketplaces, and you can show how you convert your target audience
• Creator programmes built at scale
• Experience leading a team of 5+
• A good eye for aesthetics
• Above all, a passion to learn and to grow a local beauty brandWhat you get: real ownership, direct access to me and our talented founders, and a lean team where your hard work shows up in the product sold numbers every week.Ho Chi Minh City · Full-timeSend your CV to huyenphan@moicosmetics.vn or message me. Referrals are very welcome.#hiring #marketingmanager #beautyindustry #cosmetics #ecommerce #vietnam