Marketing Manager – Digital & Content

Marketing Manager – Digital & ContentWe are looking for a Marketing Manager to lead our digital marketing and content activities, strengthen our brand presence, and drive audience growth and sales.Key ResponsibilitiesDevelop and manage monthly digital marketing and content plans.Lead content strategy across TikTok, Facebook, Instagram, and other relevant platforms.Plan campaigns, promotions, product launches, and brand activities.Guide content creators from concept and scripting to shooting, editing, and publishing.Ensure all content is consistent with the brand’s identity, tone, and key messages.Manage paid advertising and optimize campaigns based on performance.Monitor content, audience, traffic, leads, and sales results.Coordinate with sales, design, activation, agencies, creators, and external partners.Identify trends and turn them into relevant, brand-led content opportunities.Prepare monthly performance reports and improvement plans.Requirements2–4 years of experience in digital marketing, content marketing, or brand marketing.Strong understanding of social media, short-form video, content planning, and paid advertising.Able to develop creative ideas while remaining focused on business results.Good communication, leadership, organization, and project-management skills.Comfortable working in a fast-moving consumer brand or startup environment.Experience in beauty, personal care, lifestyle, retail, or e-commerce is an advantage.Key Performance IndicatorsContent quality and publishing consistencyAudience reach, engagement, and follower growthCampaign and advertising performanceWebsite or store traffic, leads, and conversionsSales contribution from digital channelsTimely delivery of campaigns and content plans