Marketing Manager - Digital Marketing and Strategy

ABOUT WECHARTEREDEstablished in 2009 (formerly Wealthedge Financial Advisory), WEchartered is an integrated finance, tax, audit and advisory firm. We serve businesses across India, the United States, the United Kingdom, the UAE and Qatar with taxation, audit and assurance, advisory, business services and outsourcing (accounting, bookkeeping, payroll) and digital services.ROLE SUMMARYWe are looking for a strategic, hands-on Marketing Manager to own all aspects of digital marketing for WEchartered and its group companies. You will set the marketing direction, build and deploy go-to-market (GTM) strategies for each market and service line, and be accountable for marketing KPIs, above all the generation of Marketing Qualified Leads (MQLs) that convert into sales pipeline.Budget - 12 Lakh to 15 Lakh INR Per AnnumKEY RESPONSIBILITIES

• Strategy & GTM: Build the annual marketing strategy, budget and channel plan. Design and launch GTM strategies for new services, markets and group entities, including positioning, ideal customer profiles, messaging and offers.
• Demand generation: Own the MQL target. Plan and run full-funnel campaigns that attract, nurture and convert business owners, CFOs and finance leaders into qualified leads.
• Channel ownership: Lead SEO and generative engine optimization (GEO), paid search and paid social (Google, LinkedIn, Meta), email and marketing automation, content marketing, webinars and social media.
• Website & conversion: Own the websites and landing pages of the group; improve conversion rates through testing, lead magnets and clear calls to action.
• Brand & content: Keep a consistent, credible brand across all group companies. Oversee thought-leadership content, case studies, blogs and sales collateral.
• Sales alignment: Agree MQL and SQL definitions with sales, manage lead scoring and hand-off in the CRM, and close the loop on lead quality.
• Analytics & reporting: Set up tracking and dashboards; report monthly to leadership on KPIs, spend and return, with clear recommendations.
• Team & partners: Manage in-house marketers, freelancers and agencies; set briefs, review output and hold them to deadlines and results.KPIS YOU WILL OWN
• MQL volume, MQL-to-SQL conversion rate and marketing-sourced pipeline and revenue
• Cost per lead, customer acquisition cost and return on ad spend
• Organic traffic, keyword and AI-search visibility, and website conversion rate
• On-time launch and performance of GTM plans against agreed targetsREQUIREMENTS
• Minimum 5 years of digital marketing experience, including at least 2 years in a strategy or lead role owning targets
• Proven record of generating qualified B2B leads; experience in professional services, accounting, consulting or SaaS strongly preferred
• Experience marketing to international audiences, especially the US, UK and Middle East
• Hands-on with GA4, Google Search Console, Google Ads, LinkedIn and Meta Ads, a CRM / marketing automation platform (e.g. HubSpot or Zoho) and SEO tools
• Strong analytical skills, budget ownership and the ability to turn data into decisions
• Excellent written and spoken English; able to present to senior leadership
• Bachelor's degree required; MBA in Marketing preferredGOOD TO HAVE
• Understanding of tax, accounting or financial services buyers
• Experience using AI tools for content, research and campaign efficiency
• Experience running marketing across multiple brands or entities