Marketing Manager / Digital Marketing

Role DescriptionWe are seeking a strategic, creative, and results-driven Marketing Manager / Digital Marketing professional to lead and support integrated marketing initiatives across digital and traditional channels. The role involves developing marketing strategies, managing campaigns, strengthening brand presence, and driving audience engagement and business growth.Key responsibilities include planning and executing digital marketing campaigns across social media, search engines, email, content platforms, and other online channels. You will oversee content planning, campaign development, promotional activities, brand communications, and digital advertising while ensuring all marketing activities align with business objectives and brand standards.The role also involves monitoring campaign performance, analyzing key marketing metrics, preparing reports, and identifying opportunities to improve reach, engagement, conversion, and return on marketing investment. You will conduct market and competitor research to identify emerging trends, customer preferences, and new opportunities.You will collaborate closely with sales, creative, product, and other internal teams to coordinate marketing initiatives and ensure campaigns are delivered effectively. The position also requires managing marketing calendars, budgets, external partners, and campaign timelines while continuously exploring new digital tools, platforms, and marketing strategies.QualificationsDiploma or Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, Media, or a related field.Strong understanding of digital marketing strategies, social media, content marketing, SEO, SEM, email marketing, and online advertising.Strong analytical and data-driven mindset with the ability to interpret campaign performance metrics.Creative thinking with strong communication, copywriting, and storytelling abilities.Ability to develop and execute integrated marketing campaigns aligned with business objectives.Familiarity with Google Analytics, Google Ads, Meta Ads Manager, social media platforms, and marketing automation tools.Strong project management, organizational, and time-management skills.Ability to manage multiple campaigns, priorities, budgets, and deadlines.Strong leadership and cross-functional collaboration skills.Excellent written and verbal communication skills.Strong commercial awareness and understanding of customer behavior and market trends.Proactive, adaptable, results-oriented, and passionate about developing innovative marketing strategies.