Marketing Manager | Dubai

Marketing Manager | DubaiLocation: Dubai, United Arab EmiratesWork Model: Fully OnsiteSalary: AED 17,000–25,000 per monthTravel: Periodic travel to the United StatesCompany: ConfidentialAbout the OpportunityA rapidly growing specialty-products business is looking for a Marketing Manager to help build the next stage of its commercial growth.The company develops technically differentiated, science-led products for B2B and B2C customers and operates through an international distribution network serving multiple markets. Its commercial relationships include distributors, retail partners, and direct customers.This position offers broad ownership rather than a narrowly defined marketing remit. You will work across strategy, products, market segments, digital channels, sales support, events, and brand development while working closely with senior leadership.The company operates with a collaborative, entrepreneurial culture and gives its marketing team substantial room to make decisions, test ideas, and turn strategy into measurable results.This is a confidential recruitment search. Company details will be disclosed to shortlisted candidates.Your MissionThe primary objective of this position is to create marketing strategies that contribute directly to commercial growth.You will assess where the business has the greatest opportunities, determine how different customer groups should be approached, develop campaigns around priority products, and ensure marketing activity is connected to sales and measurable business outcomes.You will also take responsibility for the marketing budget and help expand the marketing function through internal resources and external specialists as required.Key Areas of Responsibility1. Business-Led MarketingTranslate company objectives into practical marketing priorities and execution plans.Build annual and campaign-level plans covering objectives, resources, budgets, timelines, and expected outcomes.Review market trends, competitors, customer needs, and positioning.Identify areas where the company's current marketing approach needs to change.Allocate marketing resources according to commercial potential and expected return.2. Market DevelopmentExamine individual industries and customer groups to understand their needs, barriers, opportunities, and current engagement with the company.Develop different approaches for markets that require different propositions or buying journeys.Establish appropriate audiences, messaging, value propositions, channels, and commercial goals.Identify opportunities for entering or developing new markets.Recommend where marketing attention and investment should be shifted.3. Product Marketing & GrowthDetermine which products have the strongest growth potential.Build campaigns designed specifically around those opportunities.Develop product propositions and messaging for different audiences and channels.Work alongside sales on channel development and market-entry initiatives.Create sales materials and other tools that help commercial teams communicate product value.Coordinate product launches and evaluate their results after launch.4. Marketing & Sales IntegrationAct as a strategic marketing partner to sales and company leadership.Bring customer objections, sales feedback, and market intelligence into marketing planning.Support lead-generation initiatives and improve the connection between marketing-generated opportunities and sales follow-up.Help establish clear expectations around lead ownership, quality, follow-up, and conversion.Collaborate with product and operational teams to ensure marketing plans are commercially and operationally realistic.5. Digital Presence & CommunicationsOwn the social media direction and content planning.Manage website-focused marketing initiatives and SEO activity.Improve online visibility, engagement, and conversion.Coordinate messaging across digital channels, email, websites, product campaigns, and sales materials.Protect consistency in brand positioning across different markets and customer touchpoints.Direct the production of marketing materials such as brochures, presentations, photography, video, and other collateral.6. Events, Partners & External ResourcesDetermine which events provide meaningful commercial value and develop plans around them.Coordinate event preparation, promotion, sales involvement, execution, and follow-up.Support marketing initiatives involving distributors, installers, and other partners.Manage agencies, freelancers, creators, contractors, and other external suppliers.Ensure external work meets agreed quality, deadlines, scope, and budget.7. Measurement & Decision-MakingDefine success metrics before marketing initiatives begin.Track performance across campaigns, products, channels, events, and market segments.Compare actual results with the original objectives and budget.Investigate underperformance and recommend changes.Prepare concise performance updates for leadership.Combine quantitative results with customer and sales feedback to improve future decisions.Candidate ProfileWe are looking for a marketer who can move comfortably between strategy and execution.You should bring:Professional experience in marketing management, product marketing, or another commercially oriented marketing position.Demonstrated ability to develop marketing strategies rather than simply execute predefined campaigns.Experience working across multiple products, audiences, markets, verticals, or customer segments.Strong commercial understanding of the relationship between marketing, sales, channels, revenue, and customer adoption.Practical experience with digital marketing, social media, content, SEO, websites, and integrated campaigns.Experience establishing and interpreting marketing KPIs.Strong analytical and problem-solving ability.Excellent written and verbal English communication.Confidence presenting ideas and recommendations to senior leadership and sales stakeholders.Ability to understand technical or science-led products and communicate their commercial value clearly.Strong organizational skills, ownership, judgment, and prioritization.Native or professional-level fluent English.Working EnvironmentThis is a fully onsite position in Dubai.Because the company operates internationally and the role works closely with its US-based leadership, sales, and operations teams, the successful candidate must be prepared to accommodate substantial overlap with US working hours, particularly Eastern and Central Time.Flexibility in working hours is therefore an important requirement of the position.International TravelUS travel is an integral part of the position.The Marketing Manager may periodically travel to the United States for:Leadership meetingsStrategic planningCommercial meetingsIndustry eventsTeam activitiesPartner engagementsMarket-development initiativesAdditional international travel may occasionally be required for specific events or partner activities.Applicants must be able to travel to the United States and have the appropriate authorization to do so, including a valid US visa where required or eligibility for applicable streamlined/visa-free entry such as ESTA/Visa Waiver Program.Compensation & BenefitsAED 17,000–25,000 per monthThe overall package includes:Visa supportLabour cardHealth insuranceBenefits in accordance with UAE Labour LawFlexible working hoursExposure to international operations across the US, UAE, UK, EU, and other marketsDirect access to experienced senior leadershipProfessional development opportunitiesSignificant ownership and autonomyGrowth-oriented and innovative working environmentHow Performance Will Be EvaluatedThe successful candidate will be expected to demonstrate measurable progress in areas such as:Clearer connection between marketing activity and commercial priorities.Stronger positioning across priority customer groups and verticals.Growth of selected products and channels.Better coordination between marketing and sales.Improved lead quality and conversion.Greater digital visibility and engagement.More effective event and partner activity.Consistent brand communication across markets.Reliable KPI tracking and leadership reporting.Faster adjustment of marketing plans when results or market conditions require it.Please apply only if you are willing to work fully onsite in Dubai, can accommodate substantial US working-hour overlap, have professional/native-level English, and are able to travel to the United States periodically.