Marketing Manager (F&B)
PositiveLinks Asia · Petaling Jaya, Selangor, Malaysia
Tailor my CV for this job — freeKey ResponsibilitiesLead end-to-end national marketing campaigns from strategy, agency briefing, stakeholder alignment, and execution through to post-campaign analysis.Own a key marketing pillar and develop annual plans, promotions, and growth initiatives to drive sales and brand health.Partner with internal teams and franchisees to ensure successful rollout of campaigns and consistent customer experience.Support growth of brand extensions through targeted marketing and promotional activities.Manage budgets, purchase orders, invoices, and campaign financial performance.Conduct business analysis including sales impact, profitability, and campaign effectiveness reporting.Lead recurring management reviews, marketing alignment meetings, and reporting to senior leadership.Key RequirementsBrand or marketing manager with strong experience in campaign management and execution.FMCG, retail, food & beverage, or consumer-facing industry background.Strong stakeholder management, project management, and agency management skills.Commercially minded with experience analyzing sales performance, profitability, and business impact.Comfortable working cross-functionally with operations, supply chain, finance, and senior leadership.