Marketing Manager

Job Description Job Summary Kandil Steel is seeking an experienced and strategic Marketing Manager to lead the development and execution of marketing strategies that strengthen the Group's market positioning, enhance brand awareness, and support its business growth objectives. The ideal candidate should have a strong marketing background, preferably within the FMCG sector, with solid experience in Brand Management, Trade Marketing, market research, and integrated marketing campaigns. This role requires a commercially minded professional who can translate market insights into effective marketing strategies and business opportunities. Key Responsibilities Develop and implement comprehensive marketing strategies aligned with the Group's business objectives. Lead market research, competitor analysis, and market intelligence activities to identify growth opportunities. Develop and strengthen brand positioning, brand identity, and value propositions. Identify target market segments and understand customer needs and purchasing behavior. Plan and execute integrated marketing campaigns across traditional and digital channels. Develop go-to-market strategies for new products, services, and business initiatives. Work closely with Sales and Commercial teams to support business development and market penetration. Develop marketing plans and initiatives that generate business opportunities and strengthen customer engagement. Manage marketing budgets, monitor spending, and evaluate campaign effectiveness and ROI. Monitor market trends, competitor activities, and industry developments. Lead, coach, and develop the marketing team to achieve departmental objectives. Prepare marketing performance reports and present recommendations to senior management. Job Requirements Job Requirements Bachelor's Degree in Marketing, Business Administration, or a related field. 10–12 years of relevant marketing experience. Previous experience in the FMCG sector is strongly preferred. Strong background in Brand Management and Trade Marketing. Proven experience in developing and implementing marketing strategies and campaigns. Good understanding of market research, consumer insights, and competitor analysis. Experience in product launches, brand positioning, and go-to-market strategies. Strong commercial awareness and ability to connect marketing activities with business results. Experience in managing marketing budgets and measuring ROI. Excellent leadership, communication, presentation, and negotiation skills. Very good command of English. Strong analytical, strategic thinking, and decision-making abilities.