Marketing Manager, Growth and Business Development (B2C / Consumer Lending / Fintech)

Marketing Manager, Growth and Business Development (B2C / Consumer Lending / Fintech)Our client is an established fintech and consumer lending business providing accessible digital credit solutions across Australia, the United Kingdom, the United States, and South Africa. Operating in a regulated financial services environment, they place strong emphasis on responsible lending, credit risk, AML/CFT compliance, fraud prevention, and customer-focused financial services.Role overviewEstablish Client BaseOur client is establishing a new online consumer lending business in Poland. This is one of the first two positions to be based locally, and it carries responsibility for establishing their client base: the source of applications (B2B and B2C), their cost conversion, and propensity to repeat.Understand what makes a profitable client base to increase customer qualityThe role is deliberately hands-on in its initial phase. Having generated a portfolio of new customers, they expect the successful candidate will understand the underwriting process and credit policy required to sustain a profitable client base, although not be responsible for them. And use that knowledge to encourage repeat business and refine marketing initiatives.Development FeedbackSoftware development is managed centrally by their head office team. The role defines requirements, tests delivery and escalates defects; it does not involve building systems.Note: This is a greenfield operation. There is no established local team or process, although we will send staff over to establish underwriting. We are therefore seeking someone comfortable operating with a high degree of autonomy, and who wishes to influence how the business is built.Job Type: Full Time/PermanentLocation: WarsawWorkplace: OnsiteLevel: Mid-level (2–5 years)Reports to: Senior management, Australian head officeFocus: Lead acquisition, application conversion, credit policy and automated underwritingDirect reporting line to senior management, with ownership of credit policy from the point of market entryScope to shape acquisition strategy, underwriting and decisioning in a business being built from the ground upSubmission: Please apply with your updated CV in english Note: Travel to Australia required for trainingRequirements2 to 5 years' experience in analytics, performance marketing or lending operations. Candidates who have worked across more than one of these areas are of particular interest.Strong Excel and SQL, and comfort working with raw transaction-level dataWillingness to undertake manual and repetitive review work in the early period. The role requires sustained involvement in operational detail and is not a purely strategic position.Native-level Polish, and English of a standard sufficient to present and defend recommendations to management in AustraliaWorking knowledge of the Polish consumer lending market, including bureaus, open banking, lead sources, competitors and pricingA high degree of self-direction. The reporting line sits in a different time zone, and the successful candidate will largely set their own priorities.Experience in lending, fintech, is strongly preferred.Tools and systemsAdvanced Excel or Google SheetsReporting or BI platforms such as Power BI, Looker Studio, Metabase or TableauTracking, attribution and analytics tools, including GA4 and call trackingCRM and lead management systemsUnderstand Credit bureau and open banking data (BIK, BIG InfoMonitor, KRD, ERIF, Kontomatik or comparable)Exposure to a decision or rules engine is an advantagePython or R is useful but not requiredResponsibilitiesLead partners and acquisitionOwn day-to-day relationships with lead partners, affiliates, comparison sites and networks in the Polish marketNegotiate commercial terms, agree volume expectations, and hold partners to the lead quality contracted forSet and manage acquisition budgets against marketing spend as a percentage of funded volume and cost per acquisition, reallocating promptly where a source ceases to performRefine buying filters, covering what is accepted, from which source, and at what price, on the basis of funded and repaid loans rather than application volumeFunnel and conversionMonitor the full funnel: click, application commenced, application completed, approved, fundedIdentify the points at which applicants drop out, establish the cause, and ensure remediationTest landing pages, application steps, form fields and messaging, and report measured outcomesSpecify and raise change requests with the development team in head office, supported by the underlying evidenceReportingOwn daily and weekly reporting to head office, covering volumes, cost, conversion, approval rates, funded loans and early performanceBuild and maintain the reporting personally, keeping it accurate and sufficiently clear to be usedPresent results and recommendations to management in Australia, and be prepared to defend themComplianceEnsure acquisition and application journeys remain consistent with Polish requirements, including the Consumer Credit Act, non-interest cost caps under the anti-usury rules, mandatory creditworthiness assessment, KNF register obligations and UOKiK guidanceEnsure consent capture in lead flows, marketing claims and pricing disclosure are defensible under RODO and consumer protection lawSupport the data inputs required for quarterly and annual KNF reportingWorking arrangementOnsite in Warsaw, during Polish business hoursReporting to senior management in Australia, with a short daily call scheduled early in the Polish working day, corresponding to the close of the Australian business dayPeriodic travel to head office is anticipated during the first yearWhat success looks likeSustained month-on-month growth in daily applications and funded loansMarketing spend as a percentage of funded volume and cost per acquisition improving, with lead sources ranked on repaid loans rather than application countsEarly arrears and first payment default within target, with a clear explanation for non-performing loansReduced application drop-off, through changes identified and specified by this roleManagement in Australia holding timely visibility of portfolio performance without needing to request it