Marketing Manager (logistics, courier, freight forwarding)

What you will doSet and run the commercial strategy- Own the integrated commercial plan across four pillars: consumer courier growth and retention; B2B accounts and value-added services; the Shipper and marketplace program; and Miami logistics and freight forwarding.- Translate the existing 360° marketing model and customer segmentation into a go-to-market plan per vertical: target customers, positioning, offers, channels, launch dates and revenue objectives.- Lead the commercial side of the rebrand and new digital experience, so that what we publish is what the operation can deliver.Build the sales organization- Design and staff a sales team with clear territories, targets and compensation, from business development through account management.- Establish the sales funnel and pipeline discipline: qualified leads, named opportunities, stages, next actions and dates, with weekly review. The team must be actively acquiring new business, not only servicing what we have.- Put account monitoring in place: growth and decline by account, tier upgrade candidates, at-risk volume and reactivation, with owners assigned.- Lead key-account relationships personally where they matter.Direct marketing that markets Aeropost- Run a service-led marketing plan: launch campaigns for the new products and rate plans, B2B demand generation, and CRM-driven activation and retention, built campaign by campaign with objective, mechanic, KPI, target spend and ready date.- Set the standard that marketing is measured by pipeline and revenue contribution, and that spend follows tested results rather than a calendar.- Keep execution in-house first, using the AI, CRM and design toolchain the company has already adopted.Work across the company- Partner with Technology on the customer journey, self-service, My Account and the tools sales and marketing depend on.- Partner with Finance on pricing, margin, credit policy and budget gates; nothing is launched or marketed until the economics and the operating capability are approved.- Partner with Operations and country management so service claims, SLAs and rates are validated before they reach a customer.Build and lead the team- Recruit, develop and hold accountable the Business Development Lead, Sales Manager and Marketing Manager, with three to five measurable results per person.- Run one commercial cadence: one tracker, named owners, dates, and a weekly review with the CEO.- Make AI a working tool for the team, in analysis, content, CRM and reporting, and raise the bar on what a small team can deliver.What you bring- Ten or more years in commercial leadership, with a track record of building a sales organization and growing B2B and B2C revenue.- Deep knowledge of freight forwarding, courier or cross-border logistics, and of how customers in Latin America buy and ship.- Experience taking products to market across several countries with local teams and constrained budgets.- Fluency in data: pipelines, funnels, unit economics, CRM, and the discipline to tie spend to results.- Working fluency with AI tools, or a clear willingness to learn fast and lead adoption.- Full professional fluency in English and Spanish.- A builder's temperament: comfortable with ambiguity, direct, hands-on, and able to hold senior people to account without losing them.