Marketing Manager / Mobile App Developer

Role DescriptionWe are seeking an innovative and results-driven Marketing Manager / Mobile App Developer to combine strategic marketing expertise with mobile application development to create engaging digital products and drive business growth. This role is responsible for planning and executing marketing initiatives while contributing to the design, development, optimization, and promotion of mobile applications. The ideal candidate is creative, analytical, and passionate about leveraging technology and data-driven marketing strategies to deliver outstanding customer experiences.Key responsibilities include:Develop and implement integrated marketing strategies to support business objectives, product growth, and brand awareness.Design, develop, test, deploy, and maintain mobile applications for Android and iOS platforms.Collaborate with product managers, designers, QA engineers, and business stakeholders to define product requirements and marketing objectives.Build responsive, secure, and scalable mobile application features that enhance user experience and engagement.Plan and execute digital marketing campaigns across social media, email, search engines, websites, and mobile channels.Analyze customer behavior, campaign performance, and application usage metrics to optimize marketing strategies and product features.Integrate mobile applications with RESTful APIs, cloud services, analytics platforms, and third-party solutions.Optimize application performance, usability, security, and reliability through continuous testing and improvement.Conduct market research, competitor analysis, and user research to identify growth opportunities and product enhancements.Develop marketing content, product messaging, promotional materials, and app store optimization (ASO) strategies.Monitor key performance indicators (KPIs), customer acquisition metrics, retention rates, and conversion performance.Support product launches, feature releases, promotional campaigns, and customer engagement initiatives.Maintain technical documentation, marketing reports, development standards, and project documentation.Participate in Agile development processes, sprint planning, code reviews, and continuous improvement initiatives.Stay informed about emerging mobile technologies, AI-powered development tools, digital marketing trends, and industry best practices.Drive innovation by recommending new technologies, marketing strategies, and mobile solutions that improve business performance and customer satisfaction.QualificationsBachelor's degree in Marketing, Computer Science, Software Engineering, Information Technology, Business Administration, Digital Marketing, or a related field.Strong understanding of digital marketing strategies, mobile application development, and software engineering principles.Proficiency in Android development using Kotlin or Java and/or iOS development using Swift or Objective-C.Familiarity with cross-platform development frameworks such as Flutter or React Native is an advantage.Knowledge of HTML, CSS, JavaScript, RESTful APIs, JSON, and mobile application architecture.Understanding of SEO, SEM, social media marketing, email marketing, content marketing, and app store optimization (ASO).Familiarity with analytics platforms such as Google Analytics, Firebase Analytics, App Store Connect, Google Play Console, or similar tools.Knowledge of Git, CI/CD pipelines, cloud platforms such as AWS, Microsoft Azure, or Google Cloud Platform (GCP), and modern development workflows.Strong analytical, problem-solving, and critical-thinking skills.Excellent written, verbal, presentation, and stakeholder communication abilities.Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.High attention to detail with a commitment to delivering high-quality software and effective marketing campaigns.Ability to work independently while collaborating effectively with cross-functional teams.Adaptability and willingness to learn emerging technologies, AI-powered marketing platforms, and evolving mobile development practices.Professional attitude with integrity, accountability, creativity, and a results-oriented mindset.Commitment to delivering innovative mobile applications and impactful marketing strategies that enhance customer engagement, strengthen brand presence, and support long-term business growth.