Marketing Manager – Payments & Fintech

# Marketing Manager – Payments & Fintech**Company:** SynraPay Technologies LLC**Location:** Dubai, UAE**Employment Type:** Full-time**Industry:** Payments, Fintech and SaaS## About SynraPaySynraPay is a UAE-based payment technology company building intelligent, secure and seamless payment solutions for merchants. Our technology combines payment orchestration, data-driven insights and AI-powered capabilities to simplify payment operations and improve the merchant and customer experience.## Role OverviewSynraPay is looking for a hands-on and commercially focused **Marketing Manager** with comprehensive, 360-degree knowledge of marketing and proven experience in the payments or fintech industry.The Marketing Manager will be responsible for developing SynraPay’s brand, strengthening its market presence and generating qualified merchant and partnership opportunities. The role covers brand strategy, public relations, digital marketing, events, content, user experience, sales collateral, pitch decks and lead generation.This is a hands-on role suited to someone who can develop the strategy, manage external agencies and personally drive execution in a fast-growing startup environment.## Key Responsibilities### Marketing Strategy and Brand Building* Develop and execute SynraPay’s overall marketing and go-to-market strategy.* Build a strong and differentiated brand positioning within the UAE and international payments ecosystem.* Establish consistent brand guidelines, messaging, tone of voice and visual identity across all channels.* Create targeted marketing plans for merchants, banks, acquirers, payment partners and other stakeholders.* Conduct market, competitor and customer research to identify growth opportunities.### Public Relations and Communications* Develop and execute SynraPay’s PR and corporate communications strategy.* Build relationships with media publications, journalists, fintech communities and industry influencers.* Manage press releases, media announcements, interviews, thought-leadership articles and company updates.* Support communications relating to partnerships, product launches, leadership appointments and company milestones.* Manage external PR, creative and marketing agencies while ensuring consistent quality and messaging.### Digital Marketing and Lead Generation* Plan and manage campaigns across LinkedIn, Google, email, social media and other relevant channels.* Develop merchant-focused lead-generation campaigns and nurture prospects through the marketing funnel.* Manage SEO, paid advertising, content marketing, retargeting and marketing automation.* Create landing pages and campaign journeys designed to improve conversion.* Define audience segments and develop campaigns for industries such as travel, retail, real estate, automotive and e-commerce.* Track marketing-qualified leads and work closely with the sales team to improve lead quality and conversion.### Website and User Experience* Own the marketing content and customer journey across SynraPay’s website and digital touchpoints.* Work with product, design and technology teams to improve website usability, onboarding journeys and conversion rates.* Apply UX principles to landing pages, product pages, merchant onboarding and campaign experiences.* Translate complex payment products and technical capabilities into clear, customer-friendly messaging.* Use analytics and user feedback to continuously improve the digital experience.### Events and Partnerships* Plan and execute industry conferences, exhibitions, merchant events, webinars and partnership events.* Manage event selection, sponsorships, speaking opportunities, booth design, marketing materials and post-event follow-up.* Coordinate SynraPay’s participation in payments, fintech, banking, retail, travel and e-commerce events.* Develop co-marketing campaigns with banks, acquirers, technology partners and other ecosystem participants.* Measure event performance based on leads, meetings, partnerships and commercial opportunities generated.### Sales Enablement and Collateral* Create professional pitch decks, company profiles, product presentations, proposals and merchant brochures.* Develop sales collateral, product fact sheets, case studies, email campaigns and industry-specific materials.* Work with leadership and sales teams to customise presentations for merchants, partners, investors and financial institutions.* Maintain a central library of current and brand-compliant marketing and sales materials.* Support the sales team with campaign insights, market intelligence and lead-nurturing content.### Performance Management* Define and monitor marketing KPIs, budgets and campaign performance.* Track website traffic, engagement, cost per lead, qualified leads, pipeline contribution and conversion rates.* Prepare regular performance reports and recommend improvements based on data.* Ensure that marketing activities contribute directly to merchant acquisition, partnership development and revenue growth.## Mandatory Requirements* Relevant professional experience in **payments, payment gateways, acquiring, fintech, banking, cards or merchant services is mandatory**.* Strong understanding of the payments ecosystem, including merchants, acquirers, issuers, payment service providers, card schemes and digital payment methods.* Demonstrated 360-degree marketing experience across brand, PR, digital marketing, events, content and lead generation.* Proven ability to create high-quality pitch decks, presentations, sales collateral and executive communications.* Experience managing websites, digital customer journeys and UX-focused marketing initiatives.* Demonstrated success in generating B2B leads and supporting commercial pipeline growth.* Strong written and verbal communication skills in English.* Ability to manage multiple projects, agencies, vendors and stakeholders simultaneously.* A hands-on, execution-oriented mindset with the ability to work effectively in a startup environment.## Preferred Qualifications* Bachelor’s or master’s degree in marketing, business, communications or a related discipline.* Experience marketing payment gateway, payment orchestration, SaaS or AI-enabled technology products.* Existing relationships with UAE or regional fintech media, event organisers and ecosystem partners.* Familiarity with CRM, marketing automation, analytics, SEO, paid-media and content-management platforms.* Experience working across the UAE, GCC or wider Middle East payments market.* Arabic-language capability would be an advantage but is not mandatory.## Key Success Measures* Growth in qualified merchant and partnership leads.* Contribution of marketing-generated opportunities to the sales pipeline.* Improvement in brand awareness and industry visibility.* Website engagement, conversion and merchant acquisition performance.* Successful delivery and measurable commercial impact of events and campaigns.* Quality and effectiveness of pitch decks, sales collateral and product messaging.* Media coverage, thought leadership and partnership visibility.* Consistent positioning and branding across all customer touchpoints.## What We Offer* An opportunity to build the marketing function and brand of an emerging payment technology company.* Direct involvement in SynraPay’s growth strategy, product positioning and market expansion.* Exposure to merchants, banks, acquirers and fintech partners across multiple markets.* A fast-paced and entrepreneurial environment with significant ownership and visibility.* Competitive compensation based on experience and industry expertise.**Important:** Applications without relevant payments or fintech industry experience may not be considered.