Marketing Manager - Real Estate
Confidential · Riyadh, Saudi Arabia
Apply & track with Apply EdgeThe role is responsible for developing and executing marketing strategies, managing brand positioning, driving lead generation, overseeing digital and traditional marketing channels, and supporting sales teams with effective campaigns and collateral. This position plays a critical role in enhancing brand visibility, generating qualified leads, maximizing property sales, and positioning the company as a market leader in the Saudi real estate sector.
Key Responsibilities
Marketing Strategy & PlanningDevelop and implement comprehensive marketing strategies aligned with business objectives, sales targets, and project launch timelines across the real estate portfolio.Create annual marketing plans, campaign calendars, and budget allocations for each project and property segment.Define brand positioning, messaging frameworks, and value propositions for residential, commercial, and mixed-use developments.Conduct market research, competitor analysis, and customer insights to inform marketing strategies and identify growth opportunities.Align marketing activities with sales objectives to ensure seamless lead generation and conversion support.Brand Management & PositioningOversee brand identity, visual standards, and messaging consistency across all marketing channels and touchpoints.Develop and maintain brand guidelines ensuring uniform application across print, digital, signage, sales offices, and project sites.Position the company and its developments as premium offerings in the Saudi real estate market.Manage corporate communications, public relations, and media engagement to enhance brand reputation and credibility.Protect brand integrity across all internal and external communications.Digital Marketing & Lead GenerationLead digital marketing strategies including SEO/SEM, paid social media, programmatic advertising, email marketing, and content marketing to drive qualified lead generation.Manage and optimize the company website, landing pages, and digital assets to maximize traffic, engagement, and conversion.Oversee social media management across all platforms including LinkedIn, Instagram, X (Twitter), TikTok, Snapchat, and YouTube with a focus on real estate audience engagement.Implement marketing automation, CRM integration, and lead nurturing workflows to support the sales funnel.Monitor and analyze digital marketing performance metrics, campaign ROI, and lead quality using analytics platforms (GA4, Google Ads, Meta Business Suite).Develop data-driven dashboards and reporting frameworks for marketing performance tracking.Campaign Management & ExecutionPlan, execute, and manage integrated marketing campaigns for property launches, pre-sales, ongoing sales, and inventory clearance across all channels.Oversee the production of marketing collateral including brochures, flyers, presentations, videos, 3D renders, virtual tours, and promotional materials.Coordinate with creative agencies, photographers, videographers, and production teams for high-quality content creation.Manage seasonal promotions, special offers, and sales events to drive traffic and accelerate conversions.Ensure timely delivery of campaign materials aligned with project milestones and launch schedules.Sales Enablement & CollaborationPartner closely with the sales team to develop sales tools, presentation decks, property factsheets, and customer-facing materials.Support sales office setup, showroom design, and on-site marketing displays for project launches and open houses.Provide market intelligence, competitor insights, and customer feedback to inform sales strategies and pricing decisions.Coordinate with the sales team on lead handoff processes, lead quality assessment, and campaign-to-sale attribution.Develop and manage referral programs, broker engagement initiatives, and channel partner marketing activities.Event Management & PRPlan and execute property launch events, open houses, VIP experiences, exhibitions, and industry conferences.Manage media relations, press releases, media kits, and journalist engagement to secure editorial coverage.Coordinate influencer collaborations, KOL partnerships, and social media amplification campaigns.Represent the company at real estate exhibitions, trade shows, and networking events including Cityscape, Restatex, and industry forums.Manage sponsorship opportunities and community engagement activities to enhance brand visibility.NHC & Government Program MarketingDevelop marketing strategies aligned with National Housing Company (NHC) programs, Sakani platform, and government housing initiatives.Create targeted campaigns for NHC-eligible buyers, first-time homeowners, and subsidized housing segments.Coordinate with NHC and relevant authorities on co-marketing activities, listing requirements, and compliance.Monitor government housing policies, subsidy programs, and regulatory changes to leverage marketing opportunities.Agency & Vendor ManagementManage relationships with external marketing agencies, creative studios, media buyers, PR firms, and production vendors.Develop clear briefs, scope of work, timelines, and quality standards for agency deliverables.Monitor agency performance, ensure on-time delivery, and manage marketing vendor budgets.Evaluate and onboard new agencies and vendors to support evolving marketing needs.Budget Management & ROI OptimizationDevelop and manage the annual marketing budget across all projects and channels.Monitor marketing expenditures, track budget utilization, and optimize spend allocation based on performance.Analyze campaign ROI, cost-per-lead, and cost-per-acquisition metrics to maximize marketing efficiency.Prepare monthly, quarterly, and annual marketing performance reports for senior management.Team Leadership & DevelopmentLead, manage, and develop the marketing team including marketing coordinators, content creators, social media specialists, and graphic designers.Set clear performance objectives, conduct regular reviews, and provide coaching and professional development.Foster a culture of creativity, innovation, data-driven decision-making, and excellence within the marketing function.Identify skill gaps and implement training programs to build team capability.
Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.Fluency in English (written and spoken) is mandatory.Proficiency in Arabic is highly preferred.Minimum 7-10 years of progressive marketing experience with at least 3 years in a managerial role, preferably in the real estate or property development sector.Proven track record in developing and executing successful marketing campaigns for residential, commercial, or mixed-use real estate projects.Strong expertise in digital marketing, social media management, SEO/SEM, and performance marketing.Experience with CRM systems (HubSpot, Salesforce, or similar), marketing automation tools, and analytics platforms (GA4, Google Ads, Meta Business Suite).Strong knowledge of the Saudi real estate market, NHC programs, Sakani platform, and government housing initiatives.Experience managing external agencies, creative production, and marketing budgets.MBA or advanced degree in Marketing is an advantage.Professional certifications in Digital Marketing, Google Ads, Meta Blueprint, or HubSpot are preferred.Key Competencies:Strategic marketing leadership and planning expertise.Strong brand management and positioning capabilities.Digital marketing and performance marketing excellence.Creative thinking with data-driven decision-making abilities.Excellent communication, presentation, and storytelling skills.Sales enablement and cross-functional collaboration.Agency management and vendor coordination.Budget management and ROI optimization.Team leadership and talent development.Market intelligence and competitive awareness.Professionalism, integrity, and results orientation.