Marketing Manager, Singapore (B2C Services)

Our client, a leading consumer services company is looking to hire a Marketing Manager to lead marketing strategy and demand generation across a portfolio of established consumer brands in Singapore. This is an exciting opportunity for a commercially minded marketer who enjoys managing multiple brands, translating regional strategy into impactful local campaigns, and driving measurable business growth.

Responsibilities

You will own the annual marketing calendar, develop local go-to-market strategies, and oversee integrated marketing initiatives that move customers from awareness through to enquiry and conversion. Rather than focusing on a single brand, you will balance priorities across a portfolio, ensuring campaigns work together to maximise market impact and commercial outcomes.Working closely with regional marketing teams, you'll adapt central brand campaigns into locally relevant initiatives while shaping the right media, channel and content strategy for the Singapore market. You will also act as a trusted marketing partner to senior business leaders, leading cross-functional initiatives, supporting customer engagement programmes, managing events, partnerships and sponsorships, and ensuring marketing activity aligns with broader commercial objectives.Beyond execution, you will bring a strong understanding of the local market, customer behaviour and competitor activity, using insights and data to optimise marketing investment, improve lead quality and maximise ROI. You will manage the Singapore marketing budget, oversee agency and vendor relationships, and lead a small local marketing team to deliver high-quality campaigns and customer experiences.Ideal candidates must have a proven experience managing multiple brands, business units or locations within a B2C Services environment. You must be able to translate regional marketing strategies into successful local activations, influencing senior stakeholders, managing competing priorities, and making commercially sound decisions backed by data. Experience in hospitality, healthcare, retail, property, lifestyle, consumer services, franchising, membership-based businesses or other multi-site organisations will be highly regarded.If you are looking for a role that combines strategic thinking, hands-on execution, stakeholder influence and portfolio marketing within a dynamic consumer-focused business, we'd love to hear from you.Interested? Here’s what to do next:Please apply to the role with a recent copy of your CV. We will be in touch once we review your profile for suitability.___Singapore Employment Agency Personnel No.: R1109150Singapore Employment Agency License No: 16S8069Privacy Statement: By submitting an application and sharing your personal information with us, you consent to such information being collected, held, used, and disclosed in accordance with our Privacy Policy (https://www.wilsonhr.com/privacy-policy)