Marketing Manager - Social and Digital

The Marketing Manager – Social & Digital leads the companies social and digital presence across the portfolio: five social accounts spanning the corporate brand, together with the group’s websites, search visibility, email and CRM communications, and paid media across all channels.ResponsibilitiesDevelop the social strategy across all five accounts, defining audience, tone, content pillars and platform priority per account while maintaining strategic coherence across the portfolioRecommend the annual social plan, channel mix and content volume for approvalSet the creative direction and platform-native standard that the agency and in-house team produce againstManage accounts at different lifecycle stagesKeep strategy current as platforms, formats and audience behavior shift, and bring new formats ahead of the market rather than behind itAct as the quality gate for all agency and in-house output before it goes forward for approval, returning work that fails brief, brand or platform standardsOwn the day-to-day management and leadership of the appointed agency across all accounts, holding them to scope, quality and agreed service levels.Educational Qualifications Bachelor’s degree in marketing, Digital Media, Communications or a related fieldProfessional Qualifications Certification in Meta Blueprint, Google Ads, Google Analytics or TikTok Marketing Science preferredExperience Required 7–10 years of experience in social and digital marketing, including a minimum of 2 years managing both a team and an external agencyExperience leading a multi-disciplinary team spanning creative, performance and analytical roles, rather than a single-discipline teamTrack record of developing team members toward broader scope or promotionDemonstrable ownership of multiple social accounts with distinct audiences and tone, rather than a single brand channelProven record of growing reach and engagement through short-form video, particularly TikTok, evidenced by performance data rather than assertionHands-on accountability for paid media budgets and cost per result across more than one channelGCC experience with familiarity with regional platform behavior and bilingual audiences strongly preferred