Marketing Performance & Operations Manager

Na CI&T , ajudamos grandes empresas a transformar o potencial da AI em impacto real nos negócios com AI Deployment, execução AI-native e tech-integrated business solutions.Com 30 anos de experiência em transformação tecnológica, aceleramos inovação com expertise em agentic SDLC, application modernization, Data & AI, martech e business strategy. Somos 8.000 CI&Ters em mais de 25 países, colaborando para construir soluções com impacto real. AI já faz parte da forma como trabalhamos, evoluímos e inovamos todos os dias.Importante: se você reside na Região Metropolitana de Campinas, sua presença nos escritórios da cidade será obrigatória, conforme a política de frequencia vigente.About the RoleBased in Brazil, this role combines hands-on Marketing Operations leadership with performance analysis and continuous improvement. You will manage and develop a small Marketing Operations function supporting North America while remaining closely involved in reporting, funnel management, campaign operations, lead engagement, process improvement, and day-to-day problem solving.A key focus is creating a connected view of marketing performance across website, social, campaigns, email, search, events, CRM, marketing automation, ABM, nurture, funnel, and pipeline. You will help leadership understand what is working, where there are gaps, and where to optimize, while partnering closely with Sales, Demand Generation, ABM, and other marketing functions Key ResponsibilitiesMarketing Operations & LeadershipLead and develop the Brazil-based Marketing Operations function supporting North AmericaEstablish clear workflows, intake processes, priorities, timelines, and operational standardsRemain hands-on in reporting, campaign support, process improvement, and day-to-day problem solvingIdentify bottlenecks and improve processes for greater efficiency, consistency, and scalabilityPerformance & Funnel InsightsBring together performance data across marketing channels, programs, audiences, and funnel stages to provide a holistic view of marketing effectivenessAnalyze engagement, lead quality, conversion, account activity, and pipeline contributionMonitor key funnel metrics including MQL, SAL, opportunity, conversion, and pipeline performanceIdentify trends, gaps, and opportunities and translate them into clear recommendations for Marketing leadershipLead Quality, Lifecycle & NurtureImprove frameworks for lead quality, scoring, routing, lifecycle progression, and nurture performancePartner with Marketing and Sales to strengthen lead stages, handoffs, follow-up, and data consistencyIdentify gaps in lead progression and recommend improvementsMeasurement, Reporting & PerformanceEstablish consistent measurement standards across campaigns, account engagement, nurture, and funnel performanceDevelop reporting that shows what is driving engagement, lead quality, conversion, and pipeline progressionPartner with Demand Generation and ABM leads on measurement and performance insights, while they retain ownership of campaign strategy and activationMarTech, Automation & AISupport and optimize marketing automation, CRM, ABM/intent, analytics, and related platformsImprove integrations, data flows, reporting, and operational processesUse AI and automation to reduce manual work, accelerate analysis, and improve efficiencyRequired5+ years of B2B marketing experience with strong hands-on experience in Marketing Operations, Revenue Marketing Operations, marketing performance, campaign operations, or a related functionDirect people management experience with a track record of coaching and developing team membersAdvanced to fluent English for daily collaboration with North America-based stakeholders and leadershipStrong understanding of B2B marketing funnels, lead lifecycle management, campaign measurement, and Marketing-Sales processesExperience analyzing multi-channel marketing performance and translating data into actionable business recommendationsHands-on experience with marketing automation, CRM, and/or ABM platforms such as HubSpot, 6sense, Pipedrive, or similarExperience supporting Demand Generation, ABM, integrated marketing, events, or digital programs from an operations, measurement, or performance perspectiveStrong project management and organizational skillsBased in or able to work hybrid from Campinas or São Paulo, BrazilPreferredExperience in technology, SaaS, consulting, digital services, or another complex B2B environmentExperience with website analytics, social performance, SEO, GEO, AEO, or other digital performance metricsExperience applying AI tools to marketing operations, analytics, reporting, or automationExperience working within global, distributed, or cross-border marketing organizationsNossos benefícios: - Plano de saúde e odontológico;- Vale alimentação e refeição;- Auxílio-creche;- Licença parental estendida;- Parceria com academias e profissionais de saúde e bem-estar via Wellhub (Gympass) TotalPass;- Participação nos Lucros e Resultados (PLR);- Seguro de Vida;- Plataforma de aprendizagem contínua (CI&T University);- Clube de descontos;- Plataforma online gratuita dedicada à promoção da saúde física, mental e bem-estar;- Curso gestante e parentalidade responsável;- Parceria com plataformas de cursos online;- Plataforma para aprendizagem de idiomas;- E muitos outros Mais detalhes sobre os nossos benefícios aqui: https://ciandt.com/br/pt-br/carreiras Na CI&T, a inclusão começa no primeiro contato. 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