Marketing Research and Database Coordinator

We are looking for a Marketing Database & Research Coordinator who will manage, maintain, and enrich our marketing database, ensuring data accuracy, consistency, effective segmentation, and campaign targeting. The role also involves conducting regional market research, identifying relevant industry events, assessing market opportunities, tracking trends, and monitoring developments across different markets.ResponsibilitiesDatabase ManagementDefine and enforce data standards across the database, including naming conventions, field formats, job title and industry classifications, country and city values, and phone and email formatsStandardize incoming records so every entry follows the same structure, whatever its sourceFind and merge duplicate records, and resolve conflicting information between entriesMaintain data entry guidelines and ensure consistencyAcquiring New ContactsFind and add new contacts and accounts that match the company's target profiles by industry, company size, seniority, and regionSource contacts through company websites, industry directories, association member lists, event attendee and exhibitor lists, and enrichment platformsCapture and process leads from events, webinars, campaigns, and inbound channels, and validate them before they enter the marketing databaseBuild targeted contact lists by region and segment to support campaigns and sales outreachTrack contact acquisition against targets for each regionKeeping Data Up to DateVerify and refresh existing records on a regular schedule, updating job changes, company changes, new decision-makers, and contact detailsDetect and fix outdated, bounced, or invalid contacts, and archive records that are no longer relevantEnrich incomplete records with missing fields such as title, department, company size, and locationRun periodic data health audits and report on completeness, accuracy, and freshnessMonitor news and announcements such as mergers, acquisitions, leadership changes, and closures, and reflect them in the databaseRegional Events ResearchResearch and maintain a regional calendar of relevant industry events, including conferences, exhibitions, trade shows, summits, and networking forumsEvaluate each event's relevance using audience profile, attendee seniority, exhibitors, sponsors, past attendance, and costRecommend events to attend, sponsor, or exhibit at, with a short rationale for eachCollect speaker, exhibitor, and attendee information from events to feed new contacts into the databaseMonitoring Regional DevelopmentsContinuously monitor developments in each region that could affect the business, including regulatory changes, government initiatives, economic conditions, major projects, tenders, and industry shiftsSet up news alerts and tracking sources for each regionFlag significant developments to relevant stakeholders promptly, with a short assessment of likely impactRequirementsA bachelor's degree in Business, Marketing, Economics, Information Systems, or a related field1-2 years of experience in database management, lead research, or market researchAdvanced Excel skills, including lookups, pivot tables, data validation, conditional formatting, and Power QueryHands-on CRM experience including imports, deduplication, and data maintenanceProficiency with contact sourcing and enrichment toolsExperience with market research sources, industry reports, and government and trade publicationsExperience with a reporting or BI tool is a plusExceptional attention to detail and a disciplined approach to data consistencyStrong research skills and the ability to judge whether a source is reliableStrong organization and the ability to manage recurring tasks across several regionsAwareness of data privacy regulations such as GDPR and local data protection lawsProfessional fluency in English