Marketing, Social Media & Enrollment Operations Coordinator

Employment Type: Full-Time

Workplace: 100% Remote

Schedule: Monday–Friday, with daily overlap with U.S. Pacific Time business hours

Reports to: Director of Education, with day-to-day direction from the Community & Recruitment

Manager

Position Overview

Lashon Academy Charter Schools is seeking a highly organized, creative, and detail-oriented

Marketing, Social Media & Enrollment Operations Coordinator to support the organization’s

public marketing presence and enrollment operations across all four campuses.

This is a fully remote position responsible for transforming raw photos, videos, and story ideas

provided by the Community & Recruitment Manager into polished social media content and

marketing campaigns, while independently managing the technical and administrative backend

of the enrollment lottery and applicant database.

The ideal candidate will combine strong content creation and social media skills with excellent

organizational abilities, attention to detail, and the ability to manage sensitive applicant

information accurately and independently.

Key Responsibilities

Social Media & Content Management

● Own and manage the organization-wide Instagram account and other public social

media channels. ● Edit and transform raw photos and videos into polished social media posts, reels, and

stories.

● Write engaging and accurate captions aligned with the organization’s brand voice.

● Manage the social media content calendar and ensure consistent publishing.

● Monitor and manage social media engagement.

● Maintain a consistent brand voice and visual identity across public-facing content.

● Work closely with the Community & Recruitment Manager to turn field-generated

content and story ideas into finished marketing materials.

Marketing & Advertising

● Design recruitment flyers, digital advertisements, and enrollment marketing materials

for all four campuses.

● Plan and execute marketing and recruitment advertising campaigns.

● Coordinate campaigns around enrollment windows and lottery deadlines.

● Support the organization’s public-facing marketing efforts through digital content and

advertising.

● Maintain consistency in branding, messaging, and visual identity across marketing

materials.

● Manage website content related to admissions, news, and campus highlights.

Enrollment & Applicant Operations

● Manage the applicant database and enrollment records across all four campuses.

● Enter and organize lead and inquiry information collected by the Community &

Recruitment Manager into the applicant system.

● Maintain accurate and organized applicant records.

● Track enrollment funnel data from inquiries through applications and enrollment.

● Prepare enrollment data and reports for leadership review.

Enrollment Lottery Operations

● Administer the annual enrollment lottery across all four campuses.

● Run the lottery and accurately record and distribute results.

● Maintain complete documentation related to the lottery process.

● Manage waitlists and prepare offer communications as enrollment spots become

available.

● Coordinate written and email communications related to enrollment offers and waitlist

activity.

● Prepare lottery and enrollment compliance reports as required by the charter

authorizer. Data Management & Reporting

● Maintain accurate applicant and enrollment data across all campuses.

● Track and report enrollment funnel metrics, including inquiries, applications, and

enrolled students.

● Organize information in a clear and accessible format for leadership.

● Maintain accurate documentation to support enrollment and lottery reporting

requirements.

● Ensure applicant information is handled carefully and accurately.

Communication & Coordination

● Work closely with the Community & Recruitment Manager to ensure smooth handoffs

between content collection and publication.

● Maintain responsive communication regarding marketing, enrollment, and lottery

activities.

● Coordinate daily with the Community & Recruitment Manager and other members of

the leadership team as needed.

● Ensure that content, enrollment information, and communications are completed

accurately and on schedule.

Required Qualifications

● At least 2 years of combined experience in marketing/content creation and data-driven

administrative or enrollment operations.

● Hands-on experience managing social media platforms.

● Strong photo and video editing skills using Canva, Adobe Suite, CapCut, or similar

tools.

● Excellent written English communication skills.

● Strong attention to detail and accuracy when working with applicant and enrollment

data.

● Strong organizational and administrative skills.

● Ability to manage multiple priorities and deadlines independently.

● Ability to work effectively in a fully remote environment.

● Reliable high-speed internet connection.

● Availability to overlap daily with U.S. Pacific Time business hours.

Preferred Qualifications ● Experience with charter schools or education organizations.

● Experience with lottery-based enrollment systems.

● Experience with regulated enrollment or admissions processes.

● Experience managing social media for an organization or institution.

● Experience creating digital advertising and recruitment campaigns.

● Experience working with applicant databases or enrollment management systems.

What We’re Looking For

The ideal candidate is creative, organized, detail-oriented, responsive, and highly reliable.

They should be comfortable working independently, managing both creative and administrative

responsibilities, and handling sensitive applicant information with accuracy and discretion.

The ideal candidate will also be able to move efficiently between creative work—such as editing

a video or preparing a social media post—and highly detailed operational work, such as

maintaining applicant records, managing the enrollment lottery, and preparing compliance

documentation.

What Success Looks Like

Success in this role will include:

● Consistent, high-quality social media content produced from field-generated photos

and videos.

● Timely and effective marketing and recruitment campaigns aligned with enrollment

periods and lottery deadlines.

● Accurate and well-organized applicant and enrollment data across all four campuses.

● A well-managed annual enrollment lottery with complete and accurate documentation.

● Timely and professional enrollment communications.

● Accurate enrollment funnel reporting for leadership.

● Smooth coordination with the Community & Recruitment Manager, with no dropped

handoffs or unnecessary delays between content creation, publishing, and enrollment

operations.