Marketing Specialist ( 360 Marketing )

Position: Marketing ExecutiveExperience: 3–5 YearsIndustry Preference: Solar / Renewable Energy

Location: DLF Corporate Greens, Gurugram, Haryana

Department: MarketingAbout the RoleWe are looking for a dynamic and result-oriented Marketing Executive to plan and execute marketing initiatives, strengthen brand visibility, and generate quality business leads.

Candidates with prior experience in the solar/renewable energy industry will be preferred.Key ResponsibilitiesPlan and execute marketing campaigns to promote company products and brand across target markets.Generate and qualify leads through digital marketing, exhibitions, cold calling, networking, and other channels.Conduct market research to identify industry trends, customer needs, and competitor activities.Coordinate with the sales team to convert leads into business opportunities.Manage social media platforms, website content, and digital marketing campaigns.Develop marketing collateral including brochures, presentations, promotional materials, and product content.Plan and coordinate participation in trade shows, exhibitions, and industry events.Build and maintain strong relationships with distributors, dealers, and channel partners.Track marketing performance metrics and prepare periodic reports for management.Manage multiple marketing campaigns and activities simultaneously.Required Skills & QualificationsGraduate/MBA in Marketing or a related discipline.3–5 years of relevant marketing experience, preferably in the solar/renewable energy sector.Strong knowledge of digital marketing tools and platforms, including:SEOSEMSocial Media MarketingDigital CampaignsExcellent communication, presentation, and interpersonal skills.Good command of MS Excel, Word, and PowerPoint.Strong lead-generation and market-research skills.Ability to work independently and manage multiple campaigns.Creative thinking with a results-driven approach.Preferred ExperienceExperience in Solar EPC / Solar Equipment Manufacturing / Renewable Energy.Existing network of dealers, distributors, and channel partners in the solar industry.Experience handling B2B marketing, exhibitions, trade shows, and channel marketing.