Marketing Specialist

Job Purpose:The Marketing Specialist will be responsible for developing, implementing, and executing strategic marketing plans for the organization to attract potential customers and retain existing ones across the group and its subsidiaries.This role will be responsible for executing the marketing campaigns both digital and traditional channels. Develop the effective performance metrics to analyze the marketing activities. S/he will collaborates with cross functional teams to support business growth and brand awareness.Strategy Development and Implementation:Formulate and execute comprehensive marketing strategies to support business objectivesConduct market research to identify trends, customer needs, and competitive positioning.Develop and manage marketing budgets, analyze market trends and competitor activities to inform marketing strategies.Brand ManagementEnsure brand consistency across all marketing initiativesDevelop and maintain brand guidelinesOversee the creation of marketing materials that align with brand identity.Digital & Content MarketingManage the company's digital presence, including website, social media, and email marketingDevelop and implement SEO/SEM strategies, analyze digital marketing metrics and adjust strategies accordingly.Oversee the creation and distribution of engaging content across various platformsDevelop content calendars and ensure timely delivery of marketing materials.Campaign ManagementPlan and execute marketing campaigns across various channelsEstablish KPIs for campaigns and regularly report on performance to senior managementMonitor campaign performance and provide report on (ROI)Team Management & LeadershipManage, mentor, and develop the marketing team and external agenciesCollaborate with sales, and leadership teams to align marketing initiatives with business goalsCoordinate with vendors, media partners, and creative agenciesEducational and ExperienceBachelor's degree in Marketing, Business Administration, or related field- Master's degree preferredMinimum 5-7 years of progressive marketing experienceProven track record of successful marketing campaign management.Proficiency in marketing tools and technologies (e.g., CRM systems, Google Analytics, social media platforms)-In-depth understanding of various marketing channels and current marketing trendsFamiliarity with latest market research techniques and data analysisPersonal AttributesAnalytical skillsCreative thinkerData-driven approachAbility to work under pressureAdaptable to changeLanguage SkillsWritten and spoken English and Arabic is essential.Knowledge of any other language will be an added advantage.