Marketing Specialist

Key Responsibilities: Plan, execute, and manage digital and offline marketing campaigns (social media, paid ads, email, SEO/SEM, print, events, outdoor). Track and analyze performance data across platforms (Google Analytics, Meta Business Suite, TikTok Ads Manager, etc.) and turn insights into actionable recommendations. Manage social media accounts and content calendars. Coordinate with designers, agencies, and vendors to produce marketing materials. Monitor market trends, competitors, and campaign ROI. Support brand positioning and messaging consistency across channels.Required Qualifications:Bachelor's degree in Marketing, Business Administration, or a related fieldMinimum 2 years of relevant marketing experience in food and beverage industry.Proven ability to manage both digital and traditional (non-digital) campaigns end-to-endStrong data analysis skills across multiple platforms (Google Analytics, ad platforms, CRM/reporting tools)Familiarity with relevant AI tools (e.g., ChatGPT/Claude for content, AI-assisted ad optimization, generative design tools) to improve efficiency and output qualitySolid understanding of SEO/SEM, social media marketing, and content strategyProficiency with marketing/design tools (Canva, Adobe Suite, Meta Ads Manager, Google Ads)Excellent written and verbal communication skills (Arabic and English)Strong project management skills and ability to handle multiple campaigns simultaneouslyCreative mindset with strong attention to detailTeam player with the ability to work cross-functionallyPreferred:Marketing certifications (Google, HubSpot, Meta Blueprint)Experience in F&B industry.