Marketing Specialist

Job Summary:The Marketing Specialist plays a key role in executing marketing strategies to drive attendance, engagement, and revenue for a multi-venue sports facility. Working closely with the Marketing Manager, the role involves campaign management, content creation, digital marketing, sponsorship activation, and event promotion to enhance brand visibility and fan experience.Job ResponsibilitiesGeneral Marketing Tasks: Work closely with the Marketing Manager to plan and execute integrated marketing campaignsProvide support in managing specific parts of the brand identity, ensuring consistent use across platformsStay updated with the latest in marketing trends and technologies, sharing insightsSupport in the development of engaging content for various marketing channels, including social media, websites, emailers and press releasesAssist in managing social media and content capture agencies throughout day-to-day activities and during eventsAssist in managing other agencies, including PR, Digital and Creative as and where requiredSupport with Finance requirements for the department, including Quotations, Purchase Orders and ContractsSupport with the delivery of content and management of partners and media partners Venue-Specific Marketing Tasks: Assist in organizing and attending events in Zayed Sports City, and overseeing on-site promotional activities during eventsCoordinate and work with wider venue teams to ensure all programs are effectively promoted and achieve target sales / objectivesWork with Zayed Sports City Facility Managers and provide marketing support for all venue tenants Develop initiatives to enhance the customer experience and engagement at Zayed Sports CityRequirements & QualificationsBachelor’s degree in business, marketing, or a related field 3 to 5 years of experiences in marketing roles, with a focus on events and entertainment companies / clients. Work experience in a venue is a plus.Basic understanding of current marketing tools and strategies Proficiency in Microsoft Office and familiarity with marketing softwareGood communication and teamwork skills Flexibility and adaptability in a dynamic, high-energy work environmentAdaptable and eager to learnCreativity in developing campaigns and engaging contentStrong attention to detail and ability to think strategicallyProactive and self-motivated with a passion for sports and entertainmentAbility to work effectively with internal teams, external agencies, event partners and stakeholders.