Marketing Specialist

🎯 Mission of the RoleOwn and scale multi-channel performance marketing across Meta, Google, TikTok, Snapchat, and YouTube to drive high-quality real estate leads, reduce CPL, improve CPQL, and support all project launches, listings, and internal campaigns.This role directly impacts revenue, agent performance, and project sell-through rate.🔑 Core Responsibilities1. Multi-Platform Campaign ManagementMeta (FB/IG) — Google — TikTok — Snapchat — YouTubeLaunch, manage, and optimize campaigns across all platformsMaintain a clean and consistent campaign structureBuild full-funnel strategies (awareness → remarketing → conversion)Manage large budgets efficiently (AED 100k–500k+/month)Run A/B tests: creatives, formats, bidding, audiences2. Tracking & AnalyticsEnsure 100% accurate tracking & attribution:Meta Pixel + CAPITikTok Pixel + Events APISnapchat PixelGoogle Ads + GA4GTM full setupBuild weekly dashboards with CPL, CPQL, CTR, CVR, CAC benchmarksAnalyze performance daily and make fast decisions3. Creative WorkflowPrepare creative briefs for designersSelect best formats per platform (Reels, Shorts, Lead Forms, TikTok Spark Ads, etc.)Write high-converting ad copy (headlines, primary text, CTAs)Align creative with psychology-based frameworks (hook → value → CTA)Maintain a library of top-performing creatives & insights5. Daily OptimizationMonitor bids, pacing, and deliveryScale up winning campaignsPause underperformersMaintain CPL & CPQL targetsReact quickly to disapprovals or creative fatigue📌 Required Experience3–5 years hands-on experience in paid media (not agency-level monitoring — real execution)Direct experience managing Meta + Google + TikTok + SnapchatExperience with real estate is a big advantageManaged budgets starting from AED 100k+/monthStrong analytical mindset, comfortable with dashboards & Excel/SheetsPerfect understanding of tracking, pixels, CAPI, leads routing🛠 Technical SkillsMeta Ads ManagerGoogle Ads (Search, Display, Video, PMax)TikTok Ads ManagerSnapchat Ads ManagerGoogle Analytics 4Google Tag ManagerCRM lead flow understanding (HubSpot, Salesforce, internal CRMs)Basic Figma/Canva skillsWhat We OfferWork in Dubai’s largest and most advanced real estate brokerageLarge budgets and full freedom to test & scaleAccess to premium projects and performance-focused environmentCompetitive salary