Marketing Specialist

About 22Service22Service builds digital connectivity products for travelers across the MENA region — including 22SIM, a consumer travel eSIM platform serving primarily GCC-based users, alongside a growing suite of connectivity apps. We take global technology and adapt it to how the region actually behaves: local payment habits, Arabic-first experiences, GCC travel patterns. You'd be joining a small team where marketing decisions move fast and show up in the numbers within days.The RoleYou own paid user acquisition and the measurement stack behind it. This is a hands-on performance role, not a coordination role — you will be inside the ad platforms, inside AppsFlyer, and inside the data every day.ResponsibilitiesPlan, launch, and scale paid acquisition across Meta, Google (UAC), TikTok, Apple Search Ads, and Snapchat, with full ownership of budget and ROASOwn the mobile measurement stack: AppsFlyer setup, SDK integration alongside our developers, S2S postbacks, deep linking and OneLink, SKAdNetwork/SKAN conversion value schemas, and Meta Aggregated Event MeasurementImplement and maintain tracking across web and app: Meta Pixel and Conversions API, Google Ads tags, TikTok Pixel and Events API, GA4, Firebase, and server-side taggingBuild and monitor cohort, retention, LTV, and CAC/ROAS reporting; know which channels are actually profitable and kill the ones that aren'tRun structured creative testing — hooks, formats, Arabic and English variants — and feed learnings back into productionOwn ASO for App Store and Google Play across Arabic and English marketsManage lifecycle and retention campaigns: push, email, in-app messaging, and re-engagementWork with our developers on attribution issues, event schemas, and fraud/validation rulesReport weekly on spend, acquisition, and unit economicsRequired3+ years running paid acquisition for a mobile app or subscription product, with direct budget ownershipHands-on AppsFlyer experience (or Adjust/Branch/Singular) — you have configured attribution yourself, not just read the dashboardsDeep, practical knowledge of Meta and Google ad platforms at the campaign-structure and signal levelWorking understanding of iOS attribution post-ATT: SKAN, conversion value mapping, probabilistic vs deterministic attribution, and what breaksComfortable implementing pixels, CAPI/server-side events, and event tracking without waiting on an engineer for everythingStrong analytics: GA4, Firebase, and enough SQL or spreadsheet modeling to answer your own questionsAble to work independently and remotely, and to be measured on resultsArabic and EnglishStrong pluseSIM, telecom, travel, fintech, or e-commerce app experienceGCC market experience — you know how Kuwait, Saudi, and UAE audiences differFamiliarity with Firebase/Amplitude/Mixpanel, Braze/CleverTap, or GTM server-side containersExperience with in-app purchase and subscription revenue tracking