Marketing Specialist

About UsNotewise is a note-taking and personal knowledge app used by millions of people worldwide.We began by building a powerful digital handwriting experience for mobile and tablet. Today, Notewise helps people capture ideas, work with documents, think visually, and use AI to better understand their notes and knowledge.Notewise has been recognized as a Google Play Best of 2024 winner and an Apple Design Award nominee. We are now entering an important new chapter as we rethink what note-taking can become in the age of AI.About the JobWe’re looking for a Marketing Specialist to help drive the growth and discoverability of Notewise across app stores, search, and digital acquisition channels.We’re looking for someone with strong analytical skills and a sharp sense of product and marketing. You’ll help drive Notewise’s growth across app stores and digital channels, with a focus on ASO, SEO, product messaging, paid acquisition, and performance optimization.What You’ll DoOwn and continuously improve App Store Optimization (ASO) across the App Store and Google Play, including store listings, keywords, messaging, creatives, localization, and experimentsAnalyze store, acquisition, and user data to identify growth opportunities and continuously improve visibility, conversion, and downloadsDevelop and optimize SEO, product positioning, and messaging across relevant acquisition channelsPlan, manage, and optimize paid acquisition campaigns across Google Ads, Apple Ads, Meta, TikTok, and other platformsRun data-driven experiments and iterations across messaging, creatives, store listings, and acquisition funnelsCollaborate with product, design, and content teams on marketing campaigns, creatives, and growth initiativesWho You AreYou have strong analytical and problem-solving skills and are comfortable working with data, metrics, funnels, and experimentsYou have strong product sense and understand how positioning, messaging, and user needs influence product growthYou are experienced in ASO, SEO, product messaging, and digital acquisitionYou naturally think in hypotheses and experiments, and use results to continuously improve performanceYou combine analytical thinking with a strong sense of copy, visual communication, and user intentYou’re hands-on, proactive, detail-oriented, and comfortable taking ownership from analysis through executionJob Requirements2+ years of professional experience in marketing, growth, ASO, user acquisition, or a closely related roleStrong hands-on experience with App Store Optimization (ASO), including store listing optimization, keyword strategy, conversion optimization, and experimentationStrong data analysis and experimentation skills, with demonstrated experience using data to identify opportunities and improve marketing performanceStrong understanding of SEO, product positioning, and product messagingHands-on experience with Google Ads and other paid acquisition platforms such as Apple Ads, Meta Ads, or TikTok AdsExperience marketing consumer-facing digital products or mobile applicationsStrong written communication skills and attention to detailEducationBachelor’s degree or equivalentExperience2+ years of relevant professional experience (Required)