Marketing Specialist

Role SummaryThe Marketing Executive will be responsible for planning, coordinating, and executing marketing initiatives that support business growth, strengthen brand awareness, and drive customer engagement.The ideal candidate will be a proactive, self-driven marketing professional with a strong understanding of the Bahrain market and local customer behavior. The role requires the ability to manage marketing activities independently while working closely with internal departments, suppliers, agencies, and business partners.Key ResponsibilitiesPlan and execute marketing campaigns and initiatives aligned with the company's business objectivesDevelop and implement marketing activities to increase brand awareness, customer engagement, and business growthManage social media platforms and coordinate content creation, publishing, and engagement activitiesSupport the development and execution of digital marketing campaigns across relevant platformsCoordinate promotional activities, events, product launches, and other marketing initiativesWork closely with internal teams to understand business requirements and develop appropriate marketing solutionsCoordinate with external suppliers, marketing agencies, designers, and business partners to ensure timely delivery of marketing activitiesMonitor campaign performance and prepare regular reports on marketing activities, engagement, and resultsConduct market research and monitor customer behavior, competitor activities, and market trends in BahrainSupport branding initiatives and ensure consistency of the company's brand identity across marketing channels and materialsAssist in developing marketing materials, including digital content, promotional materials, presentations, and other communicationsIdentify opportunities to improve customer engagement and expand the company's market presenceManage multiple marketing projects simultaneously while ensuring deadlines and budgets are metPerform other marketing-related duties and projects as assigned by managementQualifications, Skills and Experience Bachelor's degree in Marketing, Business Administration, Communications, or a related field3-5 years of relevant marketing experience, preferably within BahrainStrong understanding of the Bahrain market, customer behavior, and local business environmentProven experience in digital marketing, social media management, branding, promotions, and campaign executionGood knowledge of digital marketing platforms and social media channelsExperience in FMCG, food distribution, HORECA, retail, or a related industry will be considered an advantageStrong communication and interpersonal skillsGood organizational and project management skills, with the ability to manage multiple prioritiesCreative, proactive, and self-motivated approach to marketingAbility to work independently while collaborating effectively with internal and external stakeholdersStrong analytical skills with the ability to evaluate campaign performance and market trendsGood command of English; Arabic language skills would be an advantage