Marketing Specialist

The Marketing Specialist supports the planning and execution of integrated marketing campaigns across paid media, e-marketplaces, social and content marketing, creator and affiliate partnerships, and livestream commerce. Working closely with the Marketing Manager/Lead and relevant capability teams, the role coordinates day-to-day campaign workstreams, ensures accurate and timely delivery, monitors performance, implements approved optimizations and prepares campaign reports and insights.Campaign Planning & Execution· Develop and execute integrated marketing campaigns across e-marketplaces, digital paid media, social and content marketing, creator partnerships, and livestream commerce.· Translate client briefs into campaign plans, timelines and actionable workstreams.· Coordinate campaign deliverables, timelines and dependencies across internal teams and external partners.· Ensure campaigns are executed accurately, on schedule and according to agreed objectives.· Perform quality assurance before campaign launch.Campaign Management & Optimization· Monitor and track campaign metrics performance and identify optimization opportunities.· Work with the relevant internal teams to implement improvements.· Prepare campaign reports and post-campaign insights.· Maintain campaign benchmarks and best practice documentation.Content, Media & Creator Coordination· Coordinate with designers, creators and KOLs to deliver on brand’s brief.· Support social, content and livestream initiatives.· Stay updated on platform trends and consumer behavior.Client & Project Management· Collaborate with internal and external stakeholders to ensure the successful implementation of strategies & projects· Build effective day-to-day working relationships with clients and external partners.· Manages client expectations and delivery across all campaigns· Serve as the day-to-day contact for assigned campaign workstreams.· Provide campaign updates and manage timelines.· Identify project risks and escalate where appropriate.· Maintain organized documentation and trackers.Operational Excellence· Support budgeting and billing processes.· Maintain campaign documentation and improve internal workflows.Requirements· 1 – 2 years of experience in digital or integrated marketing.· Hands-on experience with marketplace advertising platforms (e.g. Lazada, Shopee, TikTok Shop) is an advantage· Knowledge of paid media, social media, content, KOL/influencer marketing, livestream commerce and eCommerce.· Excellent analytical and problem-solving skills.· Strong presentation, communication and stakeholder management skills.· Ability to manage multiple campaigns simultaneously, and to work independently collaborating effectively within cross-functional teams.· Strong proficiency in Microsoft Office; marketing analytics experience is needed· Excellent written and verbal communication skills in English· Ability to work independently with minimal direction, seeking coaching and guidance as needed.· Flexibility to support campaign peaks and scheduled livestreams, which may occasionally fall outside standard working hours.