Marketing Specialist

About the CompanyWe are looking for a Marketing Specialist to join our team and support the operational and analytical side of real estate marketing.About the RoleThis role will connect projects, branches, sales, inventory, digital campaigns, and website content to ensure accurate information, effective campaign execution, and measurable business results.ResponsibilitiesManage and update marketing information for real estate projects, including pricing, inventory, unit types, payment plans, target audiences, and key selling points.Ensure project information is consistent across the website, social media, campaigns, and sales teams.Monitor property inventory and identify projects or units requiring additional marketing support.Track leads generated through campaigns and platforms and ensure accurate CRM registration.Analyze Qualified vs. Non-Qualified Leads and monitor the customer journey from Lead → Contact → Visit → Contract.Analyze lead-loss and conversion gaps and provide actionable insights.Coordinate with the Media Buyer to improve campaign targeting and lead quality.Prepare Campaign Briefs for projects before campaign launches.Monitor campaign performance, including CPL, lead quality, visits, contracts, and conversion rates.Prepare weekly and monthly reports covering campaigns, leads, projects, and sales performance.Conduct quarterly and annual real estate market analysis covering high-performing areas, market trends, supply and demand, competitors, and investment opportunities.Maintain a Competitor Tracker and provide periodic recommendations to management.Conduct regular site visits and ensure projects are marketing-ready.Coordinate outdoor signage and marketing materials, including suppliers, quotations, permits, designs, printing, installation, and quality control.Manage and update Google Business Profiles and ensure branch information is accurate across Google Maps.Develop and maintain dashboards connecting campaigns, leads, visits, contracts, and inventory.QualificationsBachelor’s degree in Marketing, Business Administration, or a related field.Required SkillsExperience in marketing, preferably within the real estate sector.Strong analytical and reporting skills.Good understanding of CRM systems, lead funnels, campaign performance, and conversion metrics.Proficiency in Excel and reporting/dashboard tools.Strong coordination, communication, and organizational skills.Ability to work across multiple projects and collaborate with Sales, Operations, and Marketing teams.