Marketing Specialist

We are looking for an analytical and commercially-minded Marketing Specialist to drive B2B marketing activities that directly support pipeline growth and revenue across Saudi Arabia.This is not a traditional brand marketing role. We are looking for someone who can combine marketing strategy, market intelligence, data analysis, and commercial thinking to identify opportunities and deliver measurable business results.Key ResponsibilitiesDevelop and execute B2B campaigns focused on lead generation, cross-sell, upsell, and pipeline growth.Partner with Sales and Commercial teams to identify high-value customer segments and opportunities.Analyze KSA market trends, customer insights, competitors, and key industry opportunities.Track campaign performance, ROI, conversion rates, and revenue contribution.Build reports and dashboards to support data-driven decision-making.Support account-based marketing initiatives for strategic B2B customers.Localize regional marketing strategies for the Saudi market.What We’re Looking ForStrong analytical and strategic mindset with a commercial focus.Experience in B2B marketing and understanding of sales funnels and lead generation.Strong Excel and/or Power BI/Tableau skills.Ability to turn data and market insights into actionable business recommendations.Strong stakeholder management and communication skills.Fluent English.