Marketing Specialist

Position Title: Marketing Specialist

Location: Saudi ArabiaExperience: 1–3 YearsSummaryPlans, executes, and monitors multi-channel marketing campaigns to build brand awareness, generate qualified leads, and support business growth in the local market.

Key Responsibilities· Campaign & Content Management:o Plan, create, and schedule promotional content and copy across digital and offline channels.o Coordinate the development of marketing collateral (brochures, flyers, digital banners, and social posts).· Digital Marketing & Advertising:o Manage and optimize paid ad campaigns across social media platforms (Snapchat, Instagram, X/Twitter, TikTok, LinkedIn) and Search engines.o Monitor performance metrics (CTR, CPA, ROAS, conversions) and adjust strategies to improve campaign ROI.· Market Research & Brand Positioning:o Track local market trends, consumer behavior, and competitor activities to identify growth opportunities.o Ensure consistent brand messaging and visual identity across all marketing customer touchpoints.· Event & Promotional Support:o Assist in organizing corporate events, trade shows, product launches, and seasonal promotional campaigns.o Coordinate with external agencies, designers, copywriters, and media partners as needed.· Performance Tracking & Reporting:o Monitor and report on website traffic, social media engagement, and campaign performance using analytics tools.o Provide actionable marketing insights and monthly summary reports to management.Requirements· Experience: 1–3 years of hands-on marketing or digital marketing experience in Saudi Arabia.· Education: Bachelor’s degree in Marketing, Digital Media, Mass Communication, or Business Administration.· Tools & Platforms: Proficiency in Google Analytics, Meta Business Manager, Snapchat Ads Manager, TikTok Ads Manager, and Microsoft Excel / PowerPoint.· Skills: Excellent copywriting skills (Arabic and English), basic graphic design/editing awareness, and strong creative campaign planning ability.· Work Style & Capabilities:o Able to travel locally as needed to cover corporate events, regional activations, and client site visits.o Able to handle multiple fast-paced campaigns simultaneously with high attention to detail and creative execution.