Marketing Specialist

Job PurposeThe Marketing Specialist supports the planning and execution of marketing activities that strengthen Agri-Sciences brand, support commercial growth, and communicate the value of the Company's agricultural solutions across assigned markets. The role combines hands-on digital marketing, content development, campaign coordination, market research, and sales enablement, with a focus on biostimulants, specialty fertilizers, plant nutrition, crop protection, and related agricultural products. Working closely with Sales, Product Development, Technical, Sales, and external partners, the Marketing Specialist helps translate technical product information and customer needs into clear, credible, and commercially relevant marketing messages and measurable activities.Duties and ResponsibilitiesMarketing Planning & Campaign Execution-Support marketing plans and calendars aligned with Agri-Sciences Biologicals’ business objectives, product priorities, and commercial growth plans.-Coordinate campaign briefs, timelines, channel activity, approvals, and deliverables across relevant markets and product lines.-Execute and optimize campaigns across digital, social media, email, website, events, and other relevant channels.-Track delivery against agreed objectives, timelines, and budgets, and coordinate with internal teams and external partners.Digital Marketing & Content Development-Create and coordinate content for LinkedIn and other relevant social channels, websites, email communications, newsletters, and digital campaigns.-Develop content briefs and produce or coordinate brochures, product sheets, presentations, case studies, articles, visuals, videos, and other marketing materials.-Maintain digital content and apply basic SEO, audience targeting, content distribution, and channel best practices to improve reach and engagement.-Translate technical product information into clear, customer-focused messages without compromising scientific accuracy or making unapproved claims.Product Marketing & Sales Enablement-Support positioning, value propositions, messaging, and go-to-market activities for biostimulants, specialty fertilizers, plant nutrition, crop protection, and related solutions.-Coordinate product launches and updates, including launch plans, marketing assets, and channel communications.-Work with Product Development, R&D, Regulatory, and technical colleagues to validate product information, approved claims, and supporting evidence before publication.-Prepare sales presentations, brochures, catalogs, campaign assets, and other tools that help commercial teams communicate product value; use Sales and customer feedback to improve them.Market Research & Competitive Intelligence-Research target markets, customer segments, crops, production systems, market trends, and emerging opportunities relevant to the Company’s portfolio.-Monitor competitor products, positioning, messaging, promotional activity, digital presence, and other market developments.-Organize customer, distributor, and sales-team insights and provide practical recommendations for marketing plans, product positioning, and commercial priorities.Lead Generation, Events & Distributor Support-Support lead-generation initiatives with Sales, including target audiences, lead criteria, follow-up processes, and campaign objectives.-Coordinate trade fairs, conferences, webinars, product demonstrations, customer events, and related promotional materials and logistics.-Provide approved campaign assets and marketing support to distributors and commercial teams to encourage consistent local execution.-Track enquiries and leads and work with Sales on follow-up and feedback about lead quality.Brand Management, Analytics & Collaboration-Maintain consistent Agri-Sciences Biologicals brand identity, tone of voice, and visual standards; coordinate external designers and vendors where required.-Monitor agreed KPIs, including reach, engagement, website activity, enquiries, qualified leads, conversion, and campaign ROI where applicable.-Prepare regular reports on campaigns, events, leads, marketing activity, and spend; use results to recommend improvements.-Maintain organized libraries of approved assets and work closely with Sales, Product Development, Technical, Regulatory, and other teams to deliver aligned marketing activities.QualificationsBachelor’s degree in Marketing, Communications, Business Administration, Agriculture, Agribusiness, or a related field.Typically 4–5 years of relevant experience in marketing, digital marketing, content, or campaign coordination; B2B or technical-product experience is preferred.Experience in agriculture, agrochemicals, biologicals, plant nutrition, specialty fertilizers, or a related industry is an advantage.Practical knowledge of social media, website content management, email marketing, digital campaigns, and analytics tools.Strong writing, editing, and communication skills, with the ability to adapt messages for different audiences and markets.Experience with Canva or Adobe Creative Cloud; CRM and marketing automation tools are an advantage.Ability to interpret campaign data, manage competing priorities, maintain accurate records, and meet deadlines.Strong English proficiency; additional languages relevant to Company markets are an advantage. Willingness to travel occasionally for events and other marketing activities.