Marketing Specialist
Al Hayat Investments Co. · Riyadh Region
Apply & track with Apply EdgeJob description
The ideal candidate will be responsible for executing marketing campaigns, managing social media presence, coordinating with influencers, and supporting events and promotions. This role requires strong communication skills, a good grasp of marketing concepts (both digital and traditional), and the ability to generate creative ideas that align with our brand strategy.
Key Responsibilities
Plan, coordinate, and execute marketing campaigns across digital and traditional channels in line with business objectives.Support seasonal promotions, product launches, and commercial campaigns across all marketing channels.Manage and maintain all social media accounts, ensuring consistent publishing and audience engagement.Develop content calendars and create engaging captions, posts, stories, and short-form video concepts.Create, schedule, and publish content, including text, images, and videos, across relevant platforms.Support digital advertising campaigns across relevant platforms, including Meta, Google, and other channels as required.Track campaign performance using analytics tools and prepare reports on reach, engagement, and other relevant KPIs.Monitor social media trends and recommend content ideas and improvements to increase reach and audience engagement.Research and engage suitable influencers for marketing collaborations, and monitor campaign performance to prepare detailed reports.Conduct market research to understand consumer behavior, market trends, and competitor activities.Coordinate and follow up with event organizers regarding participation requirements, timelines, deadlines, and logistical arrangements.Develop and maintain an event calendar covering upcoming events, key deadlines, and participation requirements.Oversee and follow up on event preparation and execution to ensure all deliverables are completed on time and in accordance with Alhayat requirements and brand guidelines.Coordinate with internal teams, suppliers, contractors, and event organizers to ensure the smooth execution of all event-related activities.Coordinate with all brand partners to request, collect, and follow up on marketing and promotional materials.Manage and maintain retail marketing materials, including product images, videos, promotional assets, point-of-sale (POS) materials, and brand guidelines, ensuring they are organized, up to date, and readily available.Collaborate with internal departments to ensure consistent marketing communication and alignment with business objectives.
Requirements
Bachelor’s degree in Marketing, Business Administration, or a related field2–3 years of experience in marketing or a similar roleStrong understanding of marketing concepts, both traditional and digitalHands-on experience with marketing analytics tools and social media platformsProficiency in Microsoft Office and marketing software (Adobe Creative Suite, CRM systems)Basic knowledge of SEO, Google Ads, and web analyticsExcellent communication and content creation skillsCreative mindset with commercial awarenessDigital marketing certifications are a plus