Marketing Specialist / Digital Marketing Specialist

Role DescriptionWe are looking for a Marketing Specialist / Digital Marketing Specialist to support marketing campaigns, brand development, digital communication, and customer engagement initiatives. This role involves developing marketing activities across multiple channels while using data and market insights to improve campaign performance.You will assist with marketing plans, promotional campaigns, website content, email marketing, social media activities, and digital advertising. You will coordinate with internal teams and external partners to ensure marketing materials are accurate, consistent, and aligned with business objectives.The role will also involve monitoring campaign performance, analyzing customer behavior, researching market trends, and identifying opportunities to improve audience engagement and conversion. You will contribute to content planning, campaign optimization, reporting, and continuous improvement.QualificationsBachelor’s degree or diploma in Marketing, Communications, Business, Digital Marketing, or a related field.Strong understanding of marketing principles and digital marketing channels.Knowledge of social media, email marketing, content marketing, SEO, and online advertising.Familiarity with Google Analytics, advertising platforms, CRM systems, or marketing automation tools.Strong writing, editing, communication, and presentation skills.Ability to analyze campaign data and marketing performance.Creative mindset with strong attention to detail.Good project coordination and organizational skills.Ability to work effectively with cross-functional teams.Strong understanding of customer engagement and brand communication.Ability to prepare marketing reports and campaign materials.Proactive mindset with an interest in digital trends, marketing innovation, and contin