Marketing Specialist - Facebook Ads

About UsMarbeliz is a fast-growing women’s apparel company dedicated to empowering confidence through bold, beautiful designs. We’re a passionate team that moves quickly, values creativity, and is scaling rapidly in the competitive fashion space.As we continue to grow, we’re looking for a results-driven Marketing Specialist who specializes in Facebook (Meta) advertising and has a proven background in generating sales through paid social campaigns.Role OverviewAs the Marketing Specialist – Facebook Ads, you will own and optimize our Facebook and Instagram advertising strategy with the primary goal of driving profitable sales for our dress collections. You will manage campaigns from creative testing through scaling, while closely tracking performance and continuously improving results.This role is ideal for someone who understands how to turn ad spend into measurable revenue and thrives in a fast-paced fashion brand environment.Key ResponsibilitiesFacebook & Instagram Advertising (Primary Focus)Plan, launch, manage, and optimize Facebook and Instagram ad campaignsDrive consistent sales and revenue growth through paid socialDevelop and test ad creatives, copy, audiences, and offersScale winning campaigns while controlling cost per acquisition (CPA) and return on ad spend (ROAS)Manage campaign budgets and allocate spend effectively across ad setsMonitor daily performance and make data-driven optimizationsConduct A/B testing on creatives, audiences, placements, and landing pagesCreative & Campaign StrategyCollaborate with design and content teams to develop high-converting ad creativesWrite compelling ad copy that convertsIdentify winning angles, hooks, and offers for our dress collectionsStay up to date on Meta Ads best practices, algorithm changes, and industry trendsAnalytics & ReportingTrack and analyze key metrics (ROAS, CPA, CTR, conversion rate, etc.)Provide clear performance reports and insights to leadershipIdentify opportunities to improve campaign efficiency and profitabilitySupport overall marketing strategy with data-backed recommendationsCross-Functional CollaborationWork closely with design, product, and operations teamsAlign ad campaigns with new product launches and promotionsSupport email, SMS, and other marketing initiatives as neededWhat We’re Looking ForProven experience generating sales through Facebook/Meta Ads (required)Strong track record of managing profitable campaigns with clear ROAS resultsHands-on experience with Meta Ads ManagerAbility to write high-converting ad copy and brief creativesStrong analytical skills and comfort working with performance dataUnderstanding of e-commerce funnels and customer acquisitionExcellent organizational and communication skillsExperience in fashion, apparel, or beauty e-commerce is a strong plusSelf-motivated, proactive, and results-oriented