Marketing Strategist

Company Description GC Studios is a Branding marketing agency based in Kozhikode with over five years of experience in creating impactful strategies and measurable results. The team specialises in integrated 360° campaigns, strategic branding and identity building, performance marketing, and brand activations. GC Studios partners with startups and established businesses alike, helping them turn ideas into successful campaigns and long-term brand stories. The agency combines creativity with data-driven strategy to ensure every campaign is not only visible but memorable, positioning clients as leaders in their fields.Role Description This is a full-time, on-site Marketing Strategist role based in Kozhikode. The Marketing Strategist will develop and refine marketing strategies for diverse clients, including campaign planning, audience segmentation, and channel selection. Responsibilities include conducting market and competitor research, analysing campaign performance, and translating insights into actionable recommendations. The role involves collaborating with creative, content, and performance marketing teams to design 360° campaigns, strengthen brand identities, and support personal branding and thought leadership initiatives. The Marketing Strategist will also prepare strategy presentations, maintain clear client communication, and ensure all initiatives align with business objectives and deliver measurable outcomes.QualificationsStrong understanding of marketing, branding, consumer behaviour, and market research, with the ability to turn insights into actionable strategies.Ability to think strategically and creatively — not just execute campaigns, but understand why a brand should do something.Strong research and analytical skills, with the curiosity to study markets, audiences, competitors, trends, and opportunities.Excellent communication and presentation skills, with the confidence to explain ideas, strategies, and recommendations to clients and internal teams.Comfortable working across different industries, brands, audiences, and marketing challenges in a fast-paced agency environment.Working knowledge of digital marketing, social media, content, performance marketing, and marketing analytics is preferred.Ability to connect data, consumer insights, creativity, and business objectives into clear marketing strategies.Strong storytelling and presentation skills, with the ability to build compelling strategy decks, campaign concepts, and client presentations.A proactive mindset with the ability to question, challenge, research, and bring new ideas rather than simply follow briefs.Strong organizational skills and the ability to handle multiple brands, projects, deadlines, and client requirements simultaneously. • Prior experience in a creative agency, marketing agency, branding studio, or strategic marketing role is preferred.