Marketing Strategist

Company Description Brand IQ is a digital-first international advertising and technology firm that provides integrated marketing services to sophisticated advertisers. The company helps clients maximize the value of their digital investments through premier platform access, expert campaign management, and ongoing optimization. Brand IQ emphasizes transparent reporting, giving clients clear insight into performance and ROI. Team members collaborate across disciplines to deliver data-driven, innovative solutions in a fast-paced, results-oriented environment.Role Description The Marketing Strategist will be responsible for developing and executing data-informed marketing strategies that align with client objectives and Brand IQ’s service offerings. Day-to-day tasks include conducting market and audience analyses, defining positioning and messaging, and building integrated campaign plans across digital channels. The role involves close collaboration with account managers, creative teams, and analysts to translate insights into actionable marketing initiatives and to refine strategies based on performance data. The Marketing Strategist will prepare presentations, strategic recommendations, and performance summaries for internal and client stakeholders. This is a full-time, on-site role based in Sofia.QualificationsStrong Market Research and Research skills to gather, interpret, and apply data-driven insights.Solid Marketing and Marketing Strategy experience in planning and optimizing integrated campaigns.Excellent Communication skills for collaborating with cross-functional teams and presenting strategic recommendations.Experience with digital marketing channels, analytics tools, and performance measurement.Ability to think critically, solve problems, and make strategic decisions in a fast-paced environment.Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.Prior experience in an agency, technology, or digital-first advertising environment is an advantage.Strong organizational skills and attention to detail, with the ability to manage multiple projects and deadlines.Office Brand IQ’s office is located next to Vitosha Metro Station in Sofia. The position offers the opportunity to work closely with an experienced team and build a strong foundation for a career in digital advertising and account management.  Benefits Additional health insurance. MultiSport card. The opportunity to work for a US company with an established local presence. Structured onboarding and practical training in digital advertising technologies and practices. Close collaboration with experienced professionals and exposure to leading international clients and real-world digital campaigns. Opportunities to develop your skills, take on greater responsibility, and grow within the account management team. Competitive salary and performance-based bonuses.  Brand IQ is an equal opportunity employer. Due to the expected volume of applications, only shortlisted candidates will be contacted.