Marketing Strategist/GTM

Company Description

Brandstorm Marketing Services Limited is a creative-first marketing agency that blends bold ideas with strategic thinking to help brands stand out. With over six years in digital campaigns and content, we deliver memorable brand experiences and measurable results. We offer social media management and comprehensive digital revamps, combining strong design with data-driven strategies. The team values energy, passion, and a fun, collaborative approach to building impactful brands, positioning itself as a dynamic alternative to traditional agencies.Role Description The Marketing Strategist/GTM role is a full-time hybrid position based in Lagos, with flexibility for some work-from-home arrangements. In this role, the team member will design and implement go-to-market strategies for clients, including defining target audiences, positioning, messaging, and channel mix across digital and traditional platforms. Day-to-day tasks include conducting market and competitive research, interpreting data and insights, and translating findings into clear marketing plans and campaign roadmaps. The role also involves collaborating with creative, content, and account teams to brief campaigns, refine brand narratives, and ensure strategic alignment with client objectives. The Marketing Strategist/GTM will monitor campaign performance, optimize tactics, prepare reports for stakeholders, and support new business pitches with strategic proposals and presentations.What we are NOT looking for:✕ Someone whose primary background is content creation or social media management✕ Someone who confuses tactics with strategy✕ Someone who cannot back their thinking with data or researchQualificationsCandidates should possess strong Market Research and Research skills to analyze audiences, competitors, and trends and turn insights into actionable strategies.Candidates should possess solid Marketing and Marketing Strategy skills to design, execute, and optimize integrated campaigns and go-to-market plans.Candidates should possess excellent Communication skills to present strategies, collaborate with cross-functional teams, and engage effectively with clients.Candidates should have experience with digital marketing channels (social media, paid ads, email, content marketing) and basic analytics tools (e.g., Google Analytics, social media insights).Candidates should demonstrate strong analytical and problem-solving abilities, with attention to detail and comfort working with data and KPIs.Candidates should be able to work both independently and collaboratively in a fast-paced, creative environment, managing multiple projects and deadlines.A bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is highly beneficial.Experience in agency environments, brand strategy, or previous go-to-market projects is an advantage.