Marketing Strategy Consultant

Job Description:Responsibilities:- Shape marketing and customer experience strategies to help brands accelerate growth, leveraging tools like research, segmentation, briefs, personas, journeys, roadmaps and business cases to align the organization around a North Star vision and path forward- Generate insights across consumer, culture, customer, category and competition to shape strategic narratives that inform clients’ decision making and storytelling- Conduct brand, marketing and experience audits and evaluate marketing and experience performance to identify gaps, pains and opportunities, benchmarking against expectation and leading practices- Facilitate workshops to generate big ideas and bold visions, applying design thinking and people change techniques to bring cross-functional stakeholders together in an engaging, productive way- Advise brands on the use of digital and emerging technologies, including GenAI and agentic, to deepen customer engagement and empower people- Collaborate cross-functionally with client creative, design, data, content and tech teams to build integrated strategies and plans, then drive vision through execution- Support strategic pursuits and guide teams in pursuing consulting opportunities in the Interactive Strategy offering areas of marketing, experience, growth and digital brand transformation- Develop and advance practice offerings within the growth and experience strategy consulting domain to create competitive advantage and meet emerging market demandQualifications:This role requires a passion for brand and creativity, a strategic mindset and an appreciation for the operational dynamics between various actors and components within a brand ecosystem. The right talent will bring a balance of business, analytical, creative, organizational and interpersonal skills to define and coordinate a complex set of activities and people towards tangible outcomes.Key Skills / Knowledge- High degree of competency in the strategic drivers behind business growth strategy, marketing, customer experience, strategic planning and digital transformation- N atural inclination to connect seemingly disparate dots across culture, consumer behavior, technology and brand identity—generating creative solutions to business and customer problems.- Foundational proficiency in marketing and customer experience technologies to link strategies to enabling capabilities e.g. CRM, CDP, CXMs- Ambitious self-starter comfortable with ambiguity and complexity- Strong detail orientation and proven ability to manage multiple workstreams and deliverables with precision- Excellent communication, collaboration and influencing skills to effectively engage a variety of internal and external stakeholders across levels and functions- Technically savvy, analytical thinker with deep intellectual curiosity- Demonstrable commitment to learning and experimentation with emerging technologies like GenAI and agentic. Experience leveraging GenAI and agentic in consulting and brand work is strongly desired.Relevant Experience- 7 years’ experience in consultancy or agency delivering services within digital business or brand strategy, growth strategy, go-to-market strategy, experience transformation, strategic development or similar functional domains- Bachelor’s degree or higher in business, management or relevant domain; master's degree desirable- Experience working in multiple industries including consumer goods, retail, manufacturing, finance or technology- In-house client/industry experience a plus- Strong competence in presentation, analysis and collaboration software and familiarity with foundational tools for market research, benchmarking, concepting and analysis (e.g. PPT, Excel, Figma/Figjam, Qualtrics, Nielsen, GWI, Euromonitor, MRI Simmons, etc.)EOE:Our client is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at our client are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. We will not tolerate discrimination or harassment based on any of these characteristics.