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Marketing Strategy Lead

ARTHALAND · Taguig, National Capital Region, Philippines

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Marketing Strategy Development for Assigned ClusterHandles, develops, and executes the conceptualization, planning, budgeting, implementation, delivery, monitoring, and reporting of marketing strategies for assigned projects.Builds equity, sustains awareness, and maintains positive brand reception for assigned projects.Co-proponent in the formulation of compelling value propositions for projects by providing data-driven market insights, creative ideas, and identifying untapped markets and needs.Expresses the project concept in a compelling and engaging way through various media and enhances all customer touchpoints to adhere to the brand’s image, communications strategies, and campaign standards.Leads ManagementDrives tactical and strategic lead generation efforts, including planning, budgeting, and performance management in coordination with Sales Operations and Leasing.OperationsDevelops the assigned projects’ budget and oversees the expenditure.Stakeholder ManagementPrepares and leads marketing updates during cluster meetings.Cross-functional CollaborationCollaborate closely with other departments, including Sales Operations and Leasing, and the Business Operations Group to ensure alignment across all customer-facing activities.Work with external agencies and vendors to manage the production of marketing materials and the execution of campaignsCustomer Analytics ManagementConducts and orchestrates data-driven market research to determine market requirements for existing and future products in coordination with the Marketing Strategy Associate.Please click the link below to apply:Application Pre-ScreeningMRF No. 2026-00000217