Marketing Team Lead

Key Responsibilities:Develop and create engaging marketing content across relevant digital platforms.Plan, execute, and monitor digital marketing campaigns to achieve business objectives.Analyze campaign performance and prepare regular marketing reports.Implement marketing plans and contribute to achieving marketing targets.Lead and coordinate the marketing team, assign tasks, and monitor team performance.Manage and monitor marketing campaigns and analyze their results.Track key performance indicators (KPIs), analyze data, and report performance insights.Ensure marketing objectives and targets are achieved.Manage customer relationships using CRM systems and maintain accurate customer data.Utilize CRM platforms such as Salesforce, Zoho CRM, and HubSpot.Manage and monitor digital advertising campaigns across Google Ads, Meta Ads, TikTok Ads, and Snapchat Ads.Use analytics and reporting tools such as Google Analytics and Looker Studio to evaluate campaign performance.Monitor campaign budgets, measure return on ad spend (ROAS), and optimize marketing activities.Collaborate with internal teams to support marketing initiatives and business objectives.Qualifications:Diploma or Bachelor’s Degree in Marketing or Business Administration.3–5 years of experience in marketing, digital marketing, or content management.Experience in digital marketing, content management, and team leadership.Strong knowledge of CRM and marketing management systems.Proficiency in Salesforce, Zoho CRM, and HubSpot.Good knowledge of digital advertising platforms including Google Ads, Meta Ads, TikTok Ads, and Snapchat Ads.Familiarity with Google Analytics and Looker Studio.Strong analytical, communication, and organizational skills.Ability to monitor marketing performance and prepare reports.