Marketing Technology Lead

Marketing Technology & Innovation Lead | New York | HybridWe’re partnering with a growing creative and marketing business looking for a Marketing Technology & Innovation Lead to help shape how technology, automation and AI are used across the organisation.This is not a pure AI engineering role.We’re looking for someone who understands how creative, advertising and marketing teams actually work and can identify where technology can make those teams smarter, faster and more effective.Sitting at the intersection of marketing, creative, technology and operations, you’ll explore emerging platforms and capabilities, identify practical use cases, improve workflows and help embed new technology across the business.What you'll be doingAssessing existing creative, marketing and operational workflows to identify opportunities for technology, automation and AI.Exploring and evaluating emerging MarTech, AI and automation platforms, determining where they can deliver genuine business value.Building practical use cases around areas such as creative development, content, campaign delivery, production, insights and internal operations.Partnering with creative, strategy, account, production and technology teams to redesign and improve workflows.Leading the implementation and adoption of new tools across the business.Developing best practices and processes around the responsible and effective use of emerging technology.Educating teams on new capabilities and helping non-technical stakeholders understand how technology can improve the way they work.Acting as a bridge between marketing and creative teams and more technical development or engineering resources.Keeping the business ahead of developments across MarTech, generative AI, automation and creative technology.What we're looking forWe’re particularly interested in people who have worked within a creative, advertising, digital, marketing or communications agency environment, or in a marketing technology role closely supporting those teams.You'll ideally bring:Strong understanding of creative and marketing agency workflows, from briefing and ideation through content, production and campaign delivery.Experience implementing or introducing marketing technology, automation, AI or emerging technology into a creative or marketing environment.A track record of translating new technology into practical, commercially relevant applications.Experience evaluating and implementing third-party technology platforms and tools.Strong stakeholder management skills and the ability to drive adoption across both technical and non-technical teams.An experimental mindset and genuine interest in how emerging technology is changing the marketing and creative industries.Enough technical understanding to work effectively with developers, engineers and technology partners without needing to be a software engineer yourself.This role probably isn't for you if...Your background is primarily in machine learning engineering, data science or software development without significant exposure to marketing, advertising or creative environments.We’re looking for someone who understands the business of marketing and creativity, with the technology knowledge to transform how that work gets done.This is an opportunity to take real ownership of an emerging capability, working across the organisation to turn rapidly evolving technology into practical tools, better processes and meaningful competitive advantage.Please hit apply or reach out to josh@2pmtalent.com for more information.