Marketing Web and PR

Company Description OFA Jewelry Trading LLC is a modern jewelry brand focused on creating minimal, versatile pieces that celebrate individuality and cultural heritage in a contemporary way. Each design is inspired by deep, culturally rich traditions and translated into a refined, authentic design language. Pieces are crafted locally by skilled artisans, transforming them into luxury art that can be worn every day. OFA believes jewelry is an expression of one’s inner self and is committed to building a “One For All and All For One” community. The brand’s mission is to empower every individual to express who they are, fearlessly.Role Description The Marketing Web and PR role is a full-time, on-site position based in Dubai, United Arab Emirates. In this role, the team member will manage the brand’s online presence, including website content, digital campaigns, and social media channels, ensuring consistent messaging and visual identity. Responsibilities include planning and executing web marketing strategies, optimizing content for engagement and conversion, and monitoring performance analytics. The role also involves developing and maintaining public relations initiatives, coordinating with media outlets, influencers, and partners, and supporting brand storytelling across all platforms. The team member will collaborate closely with design, sales, and management to align marketing and PR activities with business objectives and brand values.Qualifications Candidates should possess skills in web content management and digital marketing, including experience with websites, social media platforms, and online campaigns.Candidates should possess skills in branding and communications, such as crafting brand narratives, developing PR strategies, and managing media and influencer relations.Candidates should possess skills in marketing analytics and optimization, including the ability to track performance, interpret data, and adjust strategies to improve results.Candidates should possess skills in visual and creative collaboration, working effectively with designers and photographers to produce cohesive marketing assets.Relevant qualifications include prior experience in marketing, web, or PR roles (luxury, fashion, or jewelry experience is an advantage), strong written and verbal communication skills in English, and proficiency with common marketing and social media tools.Additional beneficial qualifications include familiarity with the UAE market, knowledge of Arabic as a plus, the ability to work on-site in Dubai, strong organizational skills, and a collaborative, detail-oriented work style.