MarTech Lead
Trade Nation · Singapore, Singapore
قدّم وتابع مع أبلاي إيدجWe are looking for a MarTech Lead to take ownership of our marketing technology ecosystem and shape its future across a multi-jurisdiction regulated environmentYou will own the MarTech strategy, architecture, roadmap and vendor landscape, while working closely with Marketing, Product, Engineering and Data. This is a hands-on role where you will make technology and vendor decisions, shape requirements and drive deliveryOur stack is evolving quickly, with HubSpot becoming our sole CRM, the website moving to a headless CMS, tracking transitioning to server-side GTM and Consent Mode, and Amplitude being rolled out as our behavioural analytics platformCompliance is an integral part of the role, with consent, data governance and financial promotions requirements embedded into the way our MarTech ecosystem operatesWhat you'll be responsible forOwn the MarTech strategy and architecture, including the audit, rationalisation roadmap and future-state technology stackOwn the CMS, HubSpot, tracking and analytics ecosystem, ensuring strong governance, integrations, data quality and scalable processesLead vendor selection, negotiations and renewals, making clear decisions on when to buy, build or retire technologyBuild the foundations for tracking, measurement and analytics, including server-side GTM, GA4, Consent Mode and Amplitude activationIdentify and deliver practical AI use cases across content, localisation, reporting and campaign operationsEstablish clear delivery and documentation standards, turning Marketing requirements into well-defined technical projects with clear ownership and milestonesAct as the key technology partner for Marketing, coordinating with Product, Engineering and Data teams and owning the FY27 MarTech roadmap, including the 2027 rebrand workstreamRequirements6+ years of experience in MarTech, Marketing Operations, Growth Engineering or a related field, including at least 2 years owning a technology stackHands-on experience with headless CMS platformsStrong experience with at least one of the following: HubSpot or an equivalent enterprise CRM, server-side tagging and GA4, Amplitude, Mixpanel or similar product analytics platformsProven experience in vendor selection, contract negotiation and technology rationalisation, with the ability to assess when to buy, build or retire a solutionStrong project delivery and documentation skills, with experience defining scope, milestones, ownership and technical requirementsPractical experience with AI tools in Marketing and the ability to identify valuable, measurable use casesExperience in a regulated industry, such as trading, fintech, gambling or insurance, is a strong advantageUnderstanding of consent, data governance and compliance requirements in digital marketingComfortable working across Marketing, Product, Engineering and Data, with strong communication skills and the ability to lead cross-functional projects remotely