MarTech Specialist – App Tracking

Welcome to MultiBank Group, a global financial pioneer established in 2005 in California and now proudly headquartered in Dubai, UAE. We specialize in delivering cutting-edge trading technology, deep liquidity, and exceptional customer service. Our extensive range of financial products includes Forex, Metals, Shares, Indices, Commodities, and Cryptocurrency CFDs.Join our thriving community of over 2 million clients across 100 countries, contributing to a daily trading volume exceeding US$ 35 billion. As a heavily regulated institution with oversight from 18+ financial regulators across 5 continents, and recipient of over 80 financial awards, MultiBank Group is devoted to innovation, excellence, and empowering clients to achieve their financial goals.Role OverviewWe are seeking a highly detail-oriented and technically curious MarTech Solutions Specialist to support our mobile and server-side marketing tracking and attribution ecosystem across FX and Crypto products.You will work hands-on with an MMP (Adjust or similar), Firebase, a CDP (Segment or similar), mobile SDKs and server-side tracking to ensure app installs, in-app events and user journeys are tracked accurately, attributed correctly, and routed to the right downstream systems.This role sits at the intersection of engineering and marketing. You will work closely with marketing, product, data, and engineering teams to ensure every touchpoint in the customer journey is tracked accurately, attributed correctly, and routed to the right downstream systems. It will focus on ensuring the accuracy, consistency, and reliability of cross-device and cross-product journeys for marketing tracking and attribution.The ideal candidate is solution-oriented and combines a strong understanding of marketing analytics tools with a keen eye for data quality in a fast-paced, performance-driven environment.Key ResponsibilitiesTracking Execution & Data Alignment Execute and maintain app tracking implementation on iOS and Android, and server-side tracking implementation based on defined tracking strategies and guidelinesWork with mobile engineering to integrate and maintain analytics, MMPs, CDPs and engagement SDKsImplement and maintain CDP mobile sources alongside server-side event ingestion for app-related eventsEnsure consistency of events, naming conventions and data structures across iOS, Android and downstream tools, and with webTranslate business and marketing requirements into accurate and scalable app tracking setupsSupport the rollout of tracking across new app features, products and marketsMaintain clear documentation of tracking logic, SDK versions, event structures and data flowsAttribution & Integrations Configure MMPs: Install and in-app event attribution, ad platform integrations, postbacks, SKAN, On-Device Measurement (ODM), Integrated Conversion Measurement (ICM) and attribution windowsSupport and maintain integrations between mobile and server-side data sources, the CDP, analytics tools, MMPs and advertising platformsConfigure app conversion and event mapping across paid media platforms for app campaignsManage attribution under mobile privacy frameworks — SKAdNetwork conversion values, App Tracking Transparency (ATT) consent flow, and Google Play Install ReferrerAssist in maintaining accurate attribution across paid media channels.Ensure required data points and identifiers are consistently captured and passed across systems for a full view of the user journey.Collaborate with marketing teams to align tracking with campaign and attribution requirements.Support the reliability of data flows between tracking systems and downstream platforms.Align with web tracking implementation to ensure a consistently tracked and attributed user journeyMonitoring & Issue Resolution Monitor tracking performance and identify inconsistencies or gaps in marketing data.Investigate and troubleshoot tracking issues across iOS and Android, including SDK initialisation order and release regressionsWork with engineering, development, and data teams to resolve discrepancies and improve tracking reliability.Support ongoing improvement of tracking reliability and data quality across releases, updates, and SDK changes.Cross-Functional Collaboration Work closely with stakeholders, and liaise between Marketing, Product, Engineering, and Data teams to understand tracking needs and ensure proper implementation.Follow technical guidance while contributing to improving processes and data quality.Align tracking execution with broader business, product, and marketing objectives.Communicate clearly on tracking status, issues, and dependencies across teams.Qualifications & Skills3+ years hands-on experience in MarTech and analytics, preferably in FinTech or a related industry.Hands-on experience with MMPs (Adjust or similar) is a MUST, including, but not limited to SDK integration, event mapping, ad platform integrations and postbacksHands-on experience with Firebase and GA4 (Google Analytics 4) app streams is a MUSTHands-on experience with a CDP (Segment or similar) and with server-side tracking, including mobile SDK implementation and server-side event ingestion.Working knowledge of SKAdNetwork, App Tracking Transparency (ATT), consent management, iOS 14+, IDFA and IDFV, GAID and Google Play Install Referrer.Experience with deep linking and deferred deep linking (Universal Links, App Links) is a plusProven experience with major ad platforms (Meta, Google Ads, TikTok, etc.) and an in-depth understanding of mobile and server-side tracking setup and attribution signalsSolid understanding of attribution and event-based trackingUnderstanding of API integrations is a plus.Familiarity with CRMs, engagement platforms, behavioural analytics and reporting tools is a plus.Excellent problem-solving skills, attention to detail and ability to work with cross-functional teams.Bachelor's degree in Marketing/Business Analytics, Information Systems, Computer Science or a related field.Background in Forex, Crypto, or financial services is a plus.Why Join Us?Work with an industry-leading global financial institution.Competitive salary and comprehensive employee benefits.Opportunities for professional growth and career advancement.Collaborative, inclusive, and dynamic work environment.Commitment to innovation and professional excellence.Become part of our international community at MultiBank Group, dedicated to excellence, innovation, and shaping the future of finance.