Measurement Lead – Marketing Effectiveness

Measurement Lead – Marketing Effectiveness | Consultant6 Months contract650 - 750 USD Per day Dubai | On-site / Hybrid | Contract | ASAP StartDATAHEAD is supporting a major international consumer business in Dubai with an urgent requirement for a senior Measurement Lead / Marketing Effectiveness Consultant.This is not a pure modelling role.We’re looking for someone who understands MMM deeply enough to interrogate and challenge the models, but whose real strength is turning measurement into commercial insight, clear narratives and better marketing decisions.You’ll work closely with senior leadership and act as the bridge between modelling partners, analytics teams, marketing teams and the wider business.The role:Lead the day-to-day delivery of a major MMM / marketing effectiveness programmeManage and coordinate internal analytics resources and external modelling partnersInterrogate MMM models, refreshes, assumptions and outputsChallenge modelling partners when the data or conclusions don't stack upTranslate complex analysis into clear, commercially relevant narrativesTurn measurement outputs into actionable media and marketing recommendationsPresent insights to brand, marketing and senior stakeholdersHelp embed measurement into ongoing media planning and decision-makingSupport wider measurement initiatives including experimentation, brand lift and conversion lift studiesWhat we're looking for:Strong hands-on understanding of Marketing Mix Modelling (MMM)Technically comfortable with concepts such as adstocks, decay curves, model assumptions and model validationExperience leading or project managing MMM / marketing effectiveness programmesStrong understanding of media planning and effectivenessExcellent communication and storytelling skills — able to move from model → insight → recommendationConfident managing multiple stakeholders, teams and external vendorsIndependent, commercially minded and comfortable challenging the status quoRetail / consumer / multi-brand experience advantageousGCC / Middle East media experience highly desirableBroader measurement experience across incrementality, experimentation, brand lift or conversion lift advantageousLocation is important: we are specifically looking for someone who can be based in Dubai and work closely with the team locally.This would suit someone coming from a leading measurement consultancy, media agency or sophisticated in-house measurement function who has moved beyond simply building models and can now own the programme and influence the business with the outputs.Interested?Apply directly or contact me confidentially for further information.