Media and Marketing Manager

Job Description

Media & Marketing Manager – Exhibitions & Conferences

Department: Marketing

Location: Dubai, UAEEmployment Type: Full-TimeJob SummaryWe are seeking an experienced Media & Marketing Manager to lead and oversee marketing, media, and promotional activities for international exhibitions, trade shows, and conferences.

The role involves developing marketing strategies, managing digital and traditional media campaigns, building brand awareness, coordinating with media partners, and driving exhibitor and visitor engagement to achieve event objectives.Key ResponsibilitiesDevelop and implement comprehensive marketing and media strategies for exhibitions, conferences, and trade shows.Plan and manage digital marketing campaigns across social media, websites, email marketing, and paid advertising platforms.Oversee media relations, press releases, media partnerships, and promotional coverage for events.Manage social media platforms, content strategies, and brand communications across multiple projects.Coordinate with graphic designers, content creators, PR agencies, media partners, and external vendors.Develop promotional campaigns to attract exhibitors, sponsors, visitors, and conference delegates.Manage marketing budgets, campaign timelines, and resource allocation.Oversee the production of marketing materials, event branding, advertisements, brochures, and promotional content.Build and maintain relationships with media outlets, industry associations, sponsors, and strategic partners.Monitor campaign performance, website traffic, engagement, registrations, and other marketing KPIs.Conduct market research and competitor analysis to identify new opportunities and improve campaign effectiveness.Collaborate with business development, sales, and operations teams to align marketing activities with commercial and event objectives.Lead and supervise the marketing and media team, ensuring timely delivery and quality standards.Oversee on-site media and promotional activities during exhibitions and conferences.Prepare regular marketing reports and evaluate campaign effectiveness after each event.RequirementsBachelor's degree in Marketing, Mass Communication, Public Relations, Business Administration, or a related field.Minimum 5 years of relevant experience in marketing, media, or communications, preferably within the exhibitions, events, or B2B industry.Proven experience in developing and executing integrated marketing campaigns.Strong knowledge of digital marketing, social media, PR, media buying, and brand management.Experience managing marketing budgets, teams, external agencies, and media partnerships.Excellent communication, leadership, project management, and negotiation skills.Proficiency in marketing analytics and campaign reporting tools.Ability to manage multiple projects and meet tight deadlines.Willingness to support international exhibitions and events, including occasional weekend work and travel.