Media Buyer & Performance Marketing Specialist – Health & Wellness

Company Description E N D Group is an international health, wellness, and beauty organization founded in 2012, operating across Europe and the Middle East. The company offers an integrated ecosystem that includes Global Distribution, Intelligent E‑Commerce, Specialized Retail, and Private Centers. Through this ecosystem, E N D Group delivers premium brands, personalized wellness experiences, and lifestyle services to diverse customer segments. Team members collaborate across functions to create innovative, customer-centric solutions in the wellness and beauty space. The organization provides a dynamic environment for professionals interested in impactful, growth-oriented work within global markets.Role Description The Media Buyer & Performance Marketing Specialist – Health & Wellness is a full-time, on-site role based in Dubai, United Arab Emirates. This role is responsible for planning, executing, and optimizing media campaigns across digital and traditional channels to drive brand awareness, traffic, and conversions. Daily tasks include developing media strategies aligned with business objectives, managing media buying and negotiations with platforms and partners, and monitoring campaign performance through analytics tools. The specialist will analyze data to refine targeting, budget allocation, and creative effectiveness, while producing regular performance reports and insights for stakeholders. The role also involves close collaboration with marketing, e‑commerce, and brand teams to ensure cohesive campaigns and consistent messaging across all touchpoints.Qualifications Strong media planning and media strategy skills, with experience designing campaigns across multiple channels.Proficiency in media buying, including budget management, platform selection, and negotiation with media partners.Advanced analytical skills to interpret performance data, optimize campaigns, and report actionable insights.Effective communication skills to collaborate with cross-functional teams and present recommendations clearly.Experience with performance marketing tools and platforms (e.g., Meta Ads, Google Ads, programmatic platforms) is highly beneficial.Background in health, wellness, beauty, or related consumer industries is an advantage.Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.Ability to work on-site in Dubai, manage multiple campaigns simultaneously, and adapt to a fast-paced, data-driven environment.